About ANA:
Join a recognized industry leader - Alliance North America was proudly named a 2025 Top Workplace in the Manufacturing Industry, an honor based entirely on feedback from our own employees about our culture, values, and workplace experience.
Alliance North America was established in 2017 and is proud to be the sole North American supplier of AIRMAN Power Generators, AIRMAN Air Compressors, and ANA’s patented EBOSS® Hybrid Energy System and Smart load bank system. Our commitment to our customers is to Make their World Easier, by answering the phone, understanding their needs, and taking ownership to provide them solutions. With a large parts inventory and more than 90% of all orders shipping within 24 hours, you never have to worry about spare parts. We help keep your fleet in top condition with our world class Support Department, who are always ready to help and be a resource by providing training on our equipment.
ANA is headquartered in Henderson, Nevada with locations in Cypress, California and Spartanburg, South Carolina. ANA is growing and scaling and we are seeking a Senior Product Manager to join our growing team in an onsite position in Henderson, Nevada.
As a Senior Product Manager, you will have the opportunity to support product management and strategy activities by conducting analysis, gathering VOC, and managing data-driven decision support for product and portfolio initiatives. You will guide and manage the lifecycle of new technology products or feature enhancements and develop product concepts and designs to facilitate market needs and user requirements. You will conduct research and develop a good understanding of the customer's needs, new technologies, trends in the market, and competitors. The Senior Product Manager will develop requirement documents, functional specifications, and mock-ups to clearly illustrate product ideas and concepts. You will participate in all phases of the product development lifecycle, including analysis, design, testing, and integration of products and introducing products to the market.
This role is fully on-site, and the work schedule are weekdays from 8:00 am – 5:00 pm and reports to the Director of Product Management.
Role & Responsibilities:
Product Strategy & Portfolio Leadership:
Own the hybrid and electrified product portfolio strategy for power generation.
Identify and prioritize new product opportunities with emerging technologies
Build and execute the 3–5-year roadmap in collaboration with cross functional teams.
Voice of Market (VOM) and Business Case Development:
Synthesize market data, regulatory changes, and technology trends to drive investment proposals.
Build robust business cases for product launches — outlining TAM, pricing, cost targets, and ROI.
Cross-Functional Leadership:
Lead the New product Phase Gate process — from concept to production.
Partner with R&D, Engineering, Operations and Supply Chain to balance performance, cost, and scalability.
Work with Sales and Marketing on launch planning, messaging, and positioning.
Commercial Enablement:
Define pricing strategy, value proposition, and channel programs as part of Go-To-Market process
Develop competitive positioning and train the salesforce on differentiators (e.g., fuel savings, noise, sustainability).
Collaborate with marketing on collateral, demos, and events.
Lifecycle Optimization:
Manage cost reduction, supplier transitions, and product refresh cycles.
Analyze field data and VOC feedback to drive continuous improvement.
Track and report on portfolio profitability and performance KPIs.
Other duties as assigned
Qualifications:
Education:
- Bachelor’s in Engineering (Mechanical, Electrical, or Power Systems).
- MBA or Master’s preferred.
Experience:
ANA’s Core Values:
Root Cause Problem Solving
Be Creative with Solutions
Build open and honest relationships
Build a positive team and family spirit
Be inclusive
Look for better ways
Be humble
Urgency
Benefits & Perks:
Competitive pay
401k with company contribution
Medical, Dental, & Vision
Life Insurance
Voluntary Accident Insurance
Voluntary Critical Illness Insurance
Employee Assistance Program
Employee Appreciation Programs
You must be based in the United States and authorized to work in the U.S. without employer sponsorship. Please be advised that ANA does not provide employment-based visa sponsorship for this position at this time.
ANA is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
