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The Senior Product Development Manager is responsible for leading the end-to-end product development of Women’s Handbags and Accessories, from design concept through development, costing and production readiness.

Based in Singapore, the role serves as the key product development partner to Design and Merchandising, working closely with the R&D team in China to translate creative concepts into high-quality, commercially viable and production-ready products.

The role is responsible for strengthening product development standards, improving product quality and construction, optimizing cost and development efficiency, and ensuring collections are delivered according to agreed timelines and commercial objectives.

RESPONSIBILITIES

1. Product Development

·     Lead the end-to-end development of Women’s Handbags and Accessories from design handover through production readiness.

·     Partner with Design to translate creative concepts into technically feasible and commercially viable products.

·     Work closely with the China R&D team throughout prototyping, sampling, technical development and product finalization.

·     Review construction, materials, hardware, functionality, finishing and overall product execution.

·     Challenge and improve technical solutions to achieve the right balance of design intent, quality, functionality, cost and manufacturability.

·     Ensure products achieve agreed standards before progressing to production.

·     Ensure product specifications, Bills of Materials (BOM), PLM data and development documentation are complete and accurate.

2. China R&D Collaboration

·     Act as the key product development interface between the Singapore team and China R&D.

·     Provide R&D with clear product direction, priorities and development requirements.

·     Work collaboratively with R&D to resolve construction, material, technical, costing and manufacturing challenges.

·     Review samples with Design and provide consolidated, clear and actionable development feedback to R&D.

·     Challenge proposed solutions when necessary and work with R&D to identify better alternatives.

·     Identify development risks and issues early and drive them toward resolution.

·     Improve ways of working between Singapore and China to increase development speed, communication effectiveness and execution quality.

3. Cost & Commercial Management

·     Work with Merchandising and R&D to achieve product cost and margin objectives.

·     Review costing throughout the development process and identify opportunities for cost optimization and value engineering.

·     Evaluate opportunities to improve cost through construction, materials, hardware, components and manufacturing processes.

·     Ensure cost implications are understood early rather than addressed only at the final development stage.

·     Protect design intent and perceived product value while achieving commercial objectives.

4. Product Quality & Technical Excellence

·     Drive continuous improvement in handbag and accessories construction, craftsmanship, functionality and durability.

·     Establish clear product standards covering materials, hardware, workmanship, finishing and overall execution.

·     Identify recurring development or quality issues and work with R&D and Quality teams to address root causes.

·     Benchmark construction, quality, functionality and perceived value against relevant premium and luxury products.

·     Explore new materials, construction techniques, hardware solutions and development methods that can improve the product.

·     Continuously build deeper technical knowledge and capabilities within Handbags and Accessories development.

5. Collection Planning & Delivery

·     Own the product development calendar, critical path and key development milestones.

·     Monitor development progress across the collection and ensure timely completion of prototypes, samples and approvals.

·     Proactively identify delays, technical challenges and bottlenecks.

·     Coordinate with Design, Merchandising and China R&D to resolve issues and maintain the development schedule.

·     Provide management with clear visibility of development progress, major risks and decisions required.

·     Reduce unnecessary sample iterations and improve overall development lead time.

6. Cross-Functional Leadership

·     Partner closely with Design, Merchandising, R&D, Quality and Production throughout the development process.

·     Ensure creative, technical and commercial considerations are aligned from the early stages of development.

·     Facilitate timely decision-making when there are conflicts between design, technical feasibility, cost, quality or timelines.

·     Strengthen communication and alignment between Singapore and China.

·     Support product innovation and new category development initiatives.

7. Team Leadership & Capability Building

·     Develop the Product Development team.

·     Establish clear responsibilities, priorities, development standards and performance expectations.

·     Strengthen team capabilities in product construction, materials, costing, product analysis and development management.

·     Develop stronger Handbags and Accessories technical expertise within the team.

·     Encourage proactive problem-solving, accountability and continuous improvement.

·     Build a team culture that balances creativity, technical excellence, commercial awareness, quality and speed.

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