Job Description:

Key responsibilities:

OOH Media Planning

• Assist in developing OOH media recommendations based on campaign objectives and target audience.
• Prepare media plans, location recommendations, and budget allocations.
• Conduct market and location research.
• Analyze traffic, audience, and competitive activities.
• Support post-campaign evaluation and reporting.

Media Buying & Negotiation

• Request quotations from media owners.
• Compare proposals and recommend the most effective options.
• Negotiate competitive pricing and added-value opportunities.
• Reserve media inventory and manage booking schedules.
• Ensure buying complies with client and procurement requirements.

Campaign Execution & Monitoring

• Coordinate with vendors to ensure on-time campaign implementation.
• Monitor installation schedules and campaign progress.
• Verify Proof of Posting (POP) and campaign documentation.
• Resolve day-to-day operational issues with vendors.
• Track campaign timelines and deliverables.

Vendor & Client Coordination

• Maintain good working relationships with media owners.
• Coordinate with internal Planning, Business, Finance, Operations, and Production teams.
• Support client requests related to campaign implementation.
• Maintain updated vendor contacts and media availability.

Reporting & Administration

• Prepare campaign reports and buying summaries.
• Update media databases and rate cards.
• Process purchase requests and supporting documents.
• Support invoice reconciliation and campaign closing.

Requirements:

• Minimum 3–4 years in media planning, with at least 2 years specializing in OOH or integrated planning.
• Solid understanding of OOH media, data-driven planning tools, and audience analytics.
• Hands-on experience with tools such as TNS Infosys, DAN CCS, Facebook Insights, and Google Trends.
• Ability to manage multiple timelines and deliver quality work under pressure.
• Detail-oriented, solution-driven, with a can-do attitude and eagerness to learn continuously.
• Strong communication and presentation skills in both Vietnamese and English.

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