POSITION SUMMARY:

The Senior Manager, Retail Marketing is a high-energy, action-oriented role responsible for the operational execution, daily management, and end-to-end delivery of retail marketing initiatives, while actively supporting the Assistant Director in strategic planning. This role converts a high-level property strategies into tactical action plans and serves as a critical strategic feedback loop. By analyzing operational data, the Senior Manager provides data-driven recommendations to help shape, refine, and optimize the overarching retail marketing strategy. 

PRIMARY RESPONSIBILITIES:

Strategic Support & Analytical Mindset:

• Translate high-level strategic proposals from the Assistant Director or Executive Director into concrete operational roadmaps, identifying potential execution risks or resource gaps before rollout.
• Analyze weekly or monthly market trends, tenant sales performance, and footfall data to proactively recommend tactical strategy adjustments to the Assistant Director.
• Contribute actionable insights and data-driven proposals during retail planning sessions to assist the Assistant Director in formulating cross-property and tenant-specific promotional strategies.

Campaign Execution & Project Management:

• Execute all approved retail marketing campaigns, promotional events, and seasonal activations, ensuring all deliverables match scheduled timeline and budget allocations.
• Establish and monitor project punch-lists, tracking daily progress and resolving operational bottlenecks across all internal and external stakeholders.
• Manage on-site logistics and coordination for luxury brand partnerships, VIP workshops and retail activations etc.

Cross-Functional Operations & Retail Tenant Relations:

• Coordinate directly with internal departments – including PR, Branding, Digital Marketing, – to secure design assets finalize copy and deploy marketing materials.
• Deploy targeted CRM campaigns in coordination with the Melco Beyond team to track and incentivize spend among high-value retail customers.
• Liaise daily with retail tenants to implement co-developed marketing programs, coordinate window display changes, and distribute promotional mechanics.

Performance Tracking & Strategic Reporting:

• Compile and analyze daily campaign data, tracking metrics such as footfall, redemption rates, and retail sales performance against benchmarks set forth by Executive Director of Retail
• Draft technical post-event reports, detailing quantitative ROI data and operational challenges, accompanied by strategic recommendations for future campaign optimization.

KEY PERFORMANCE INDICATORS:

• Project Timeliness: 100% on-schedule and on-budget delivery of assigned marketing activations.
• Strategic Contribution: value and feasibility of operational recommendations adopted by the Assistant Director for future retail strategies
• Data Accuracy & Insights: accurate tracking of campaign performance paired with clear, actionable analysis.
• Tenant Participation: tenant baseline participation achieved retail mall wide marketing campaigns.

QUALIFICATIONS:

Experience   (please indicate minimum required and preferred experiences)

• Minimum of 5-7 years’ of professional experience in retail marketing, event coordination, with focus on luxury retail or integrated resorts as a plus

Education  (please indicate minimum and preferred academic requirements)

• Tertiary qualifications – Bachelor or Associate Degree preferred

Skills / Competencies   (please indicate requisite competencies that are qualified for the position)

• Ability to translate strategic vision into actionable plans and drive them independently to completion.
• Strong capability to derive insights from data and measure commercial impact.
• Ability to look past raw numbers to uncover the “why” behind the data and present strategic recommendations to leadership
• Strong proficiency in using Excel, PowerPoint, Word and other MS Office
• Good communication skills - written and verbal.
• Fluent spoken and written Cantonese, Mandarin and English.