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Job Description

Senior Manager - Regional Logistics-Supply ChainThe Regional Logistics Manager - South is responsible for leading logistics operations and customer service execution across the South Region through effective management of CFAs, warehouse operations, inventory controls, customer order fulfilment, market returns, compliance, and service delivery.
The role is accountable for ensuring high service levels to General Trade, Modern Trade, E-Commerce, Quick Commerce and Institutional customers through efficient execution of regional logistics operations while driving operational excellence, governance, inventory accuracy, cost productivity and stakeholder satisfaction.
The incumbent will collaborate closely with Sales, Customer Service, Supply Planning, Finance, Quality, Procurement and CFA partners to ensure seamless execution of business requirements and achievement of regional service and cost objectives.

Role Directly Reports To:
Senior Chief Manager – Logistic & Customer Service.

Positions Reporting Into This Role:

• Executive – Regional Logistics
• CFA / Warehouse Operations Team (functional coordination and supervision)

4. Essential Qualifications

• Graduate in any discipline with a full-time MBA / PGDM in Supply Chain Management, Logistics or Operations Management preferred.
• Additional certification in Logistics, Warehouse Management or Supply Chain Management will be an advantage.

5. Essential Skills & Experience

• 5-8 years of overall experience in Supply Chain, Logistics and Distribution, with at least 5 years in a regional logistics management role.
• Experience preferably in FMCG, Consumer Products or Pharmaceutical industries.
• Strong experience in managing multiple CFAs, warehouses, hubs and regional transportation networks.
• Hands-on experience in secondary transportation management, freight negotiations and cost optimization.
• Experience in managing E-commerce, Modern Trade, CSD and Quick Commerce distribution operations.
• Working knowledge of SAP / SAP HANA, preferably SAP SD and MM modules.
• Experience in WMS implementation, warehouse automation and process improvement will be an added advantage.
• Strong analytical, financial and problem-solving capabilities.
• Excellent stakeholder management, negotiation, communication and leadership skills.
• Ability to manage large operational teams, 3PL partners and multiple regional locations.

6. Key Roles & Responsibilities

A. Regional Distribution Planning & Inventory Management

• Ensure effective distribution planning in coordination with Supply Chain Planning, Procurement, Manufacturing Units and Sales Teams.
• Monitor Plan Vs Dispatch adherence and ensure timely stock availability at all regional CFAs.
• Maintain optimum inventory levels at CFA/SKU level in line with sales forecasts and business requirements.
• Plan direct dispatches and optimize volumetric movements wherever commercially viable.
• Coordinate stock allocation against E-commerce, Quick Commerce, Modern Trade and CSD orders / POs.
• Ensure timely stock connect for New Product Development (NPD) and product launches.
• Drive exception management, including inter-CFA transfers, non-moving inventory, excess and slow-moving stock.
• Ensure optimum inventory utilization and adherence to FEFO/FIFO guidelines.
• Monitor stock availability, ageing and inventory accuracy across all regional locations.

B. Secondary Logistics Management

• Manage the regional transportation infrastructure covering CFA-to-customer movements.
• Ensure optimum vehicle utilization, route planning and transporter allocation.
• Drive freight cost optimization through effective transporter negotiations, rate benchmarking and route rationalization.
• Ensure adherence to approved freight budgets and regional AOP targets.
• Monitor transit time, vehicle placement, dispatch planning and delivery performance.
• Optimize transportation modes based on product mix, volume, distance and customer requirements.
• Ensure timely transporter invoice verification, processing and payment coordination.
• Manage delayed consignments, transit damages, permits, documentation and other logistics exceptions.
• Coordinate with Corporate Insurance / Finance teams for transit insurance and claims settlement.
• Drive continuous improvement in logistics productivity and cost per case / cost as a percentage of sales.

C. CFA & Warehouse Operations Management

• Ensure efficient management and operational governance of all regional CFAs, hubs and warehouses.
• Monitor warehouse space utilization, storage capacity, manpower productivity and material handling efficiency.
• Ensure inventory record accuracy, physical verification and timely reconciliation of stock discrepancies.
• Monitor FEFO/FIFO compliance, batch management and expiry / damage stock segregation.
• Ensure timely processing of saleable returns, damages, expiries, credit notes and stock adjustments.
• Drive warehouse hygiene, safety, statutory compliance and audit readiness.
• Monitor CFA Scorecard performance and implement corrective action plans for underperforming locations.
• Ensure timely uploading of Proof of Delivery (POD), Goods Receipt Notes (GRN) and other operational documents.
• Identify capacity constraints and initiate warehouse expansion, relocation or temporary space arrangements.
• Ensure effective CFA contract management, SLA adherence and periodic performance reviews.

D. Customer Service & Distribution Excellence

• Ensure achievement of regional OTIF, targets across MT, CSD, E-commerce, Quick Commerce and GT channels.
• Monitor order fulfilment, billing and delivery turnaround time.
• Drive timely resolution of customer complaints, delivery issues, POD pendency and appointment-related delays.
• Coordinate with Sales and Distribution teams to improve serviceability and customer experience.
• Monitor invoice-wise delivery performance and proactively resolve last-mile challenges.
• Ensure continuous tracking of service-level performance through regular MIS and review mechanisms.

E. E-commerce & Quick Commerce Fulfilment

• Manage operational fulfilment requirements for E-commerce and Quick Commerce channels.
• Ensure effective stock connect and order fulfilment for D2C, Seller Flex, Vendor Flex and other fulfilment models.
• Coordinate with Amazon, Flipkart and other platform partners for timely dispatches and deliveries.
• Ensure adherence to customer appointment schedules, order SLAs and fulfilment requirements.
• Optimize direct dispatches and volumetric movements for E-commerce locations.
• Monitor order pendency, cancellation, fulfilment efficiency and delivery performance.

 

 

 

F. Financial Management & Cost Optimization

• Ensure regional logistics and distribution expenditure remains within approved AOP budgets.
• Monitor distribution cost as a percentage of sales and identify cost-saving opportunities.
• Drive freight rationalization, vehicle utilization improvement, warehouse productivity and operational efficiencies.
• Monitor EBITDA contribution through logistics cost control and process optimization.
• Ensure proper verification of transporter, CFA and 3PL invoices before processing.
• Identify and eliminate avoidable costs arising from detention, underutilization, excess storage and operational inefficiencies.

G. Process Compliance, Governance & Operational Excellence

• Ensure compliance with internal SOPs, statutory requirements, CFA agreements and operational policies.
• Drive monthly CSRM activities and half-yearly NDC collection as per the prescribed timelines.
• Ensure timely completion of internal, statutory and third-party audits.
• Drive closure of audit observations and corrective / preventive actions.
• Monitor documentation, POD, GRN, claims and credit note issuance within agreed TAT.
• Ensure operational support for Embellishment Operations, Pirakart, Piraflex and other business initiatives.
• Drive continuous improvement, standardization and process digitization across regional operations.

H. WMS Implementation & Digital Transformation

• Lead WMS implementation across identified regional hubs / warehouses.
• Ensure timely project execution, master data readiness, process mapping and system integration.
• Coordinate with IT, WMS vendors and operational teams for successful rollout.
• Ensure user training, change management and operational stabilization after go-live.
• Improve warehouse productivity through system-driven picking, put-away, inventory tracking and dispatch processes.
• Monitor system performance and ensure timely resolution of critical operational issues.

 

 

I. Team Management & Stakeholder Coordination

• Lead, guide and develop the regional logistics and distribution team.
• Establish clear performance objectives and review individual and team KPIs.
• Drive accountability, operational discipline and cross-functional collaboration.
• Conduct periodic performance reviews with CFAs, transporters and service providers.
• Build a strong operational review mechanism through daily MIS, monthly performance reviews and action tracking.
• Develop a culture of customer focus, cost consciousness, ownership and continuous improvement.