Job Description Summary:

At The Coca‑Cola Company, we refresh the world and make a difference—driving growth through deep consumer connections and innovative customer partnerships. As Senior Manager for the Convenience Channel based in Monterrey, you will champion integrated short‑ and mid‑term strategies designed to strengthen Coca‑Cola’s presence across major convenience retailers like Oxxo and 7‑Eleven. This role accelerates customer‑back and consumer‑centric programs that increase incidence of Coca‑Cola brands across shopper occasions, improve net sales revenues, and enhance margin growth across Mexico’s dynamic convenience landscape. You will work at the intersection of brand, category, and commercial strategy—turning insights into activation plans that deliver measurable portfolio results. By partnering with bottlers and internal cross‑functional teams, you’ll ensure “a single voice for the customer,” aligning system efforts toward sustainable growth and long‑term category advantage. This position does not include relocation support.

What You’ll Do for Us

• Implement short‑ and mid‑term strategies across convenience customers to accelerate Coca‑Cola portfolio incidence, net sales, and profitability.
• Co‑create customer business plans with bottlers to prioritize portfolio mix, brand disciplines, and activation plans tailored to each segment and format.
• Translate insights into executional playbooks for each customer and purchase mode, driving occasion‑based strategies and optimized assortments.
• Develop and deploy customer‑relevant category bundles and frameworks that enhance shopper appeal and transaction size.
• Coordinate activation calendars aligned with customer cycles, ensuring marketing, brand, and category integration.
• Partner with bottlers to maintain consistent category vision and value propositions for Still Beverages and broader Coca‑Cola portfolio formats.
• Lead portfolio execution for all customer segments, ensuring disciplined implementation of key commercial and activation plans.
• Analyze performance results, renegotiating plans and investments to sustain revenue and margin objectives.
• Manage annual marketing funds, contractual payments, and trade budgets to optimize investment efficiency and resolve payment issues.
• Collaborate cross‑functionally to leverage campaigns, brand properties, and national marketing initiatives through convenience partners.
• Contribute actionable insights on category growth opportunities to brand and category teams, supporting data‑led decision‑making.
• Strengthen internal and external communication channels by providing customer activation direction to Marketing and sharing best practices across system markets.

Requirements & Qualifications

• Education: Bachelor’s degree in Business Administration, Marketing, Economics, or a related discipline; equivalent professional experience welcomed.
• Experience: Minimum of 3 years of leadership experience in customer management, commercial marketing, or channel development roles.
• Proven record in strategic customer management across territories and bottler systems with executional focus.
• Deep knowledge of convenience retail operations (Oxxo, 7‑Eleven, and similar formats) and shopper dynamics.
• Skilled in joint business planning (JBP) processes with experience navigating complex cross‑functional collaboration.
• Solid understanding of category vision, brand activation, and path‑to‑purchase mechanics within consumer goods.
• Expertise translating consumer, shopper, and customer insights into business strategies that drive measurable growth.
• Strong commercial acumen in budget management, investment optimization, and performance evaluation.
• High proficiency in negotiation, influencing, and stakeholder communication across internal and external partners.
• Fluency in digital and analytical tools supporting retail data analysis and customer engagement strategies.
• Beneficial experience working within bottler or franchise environments supporting customer and category execution.
• Preferred familiarity with category management and value‑to‑market frameworks.

What We’ll Do for You

• Provide the opportunity to build impact through shaping Coca‑Cola’s growth in one of Mexico’s most vibrant retail channels.
• Enable collaboration with regional bottlers and internal marketing, commercial, and operations teams for holistic execution.
• Offer access to advanced data tools and market analytics that empower strategic portfolio decisions and learning.
• Foster professional development through exposure to diverse shopper and channel models across Latin America’s beverage industry.

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Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.