The Role

As Senior Field & Partner Marketing Manager (all genders), you'll be responsible for the strategic development and execution of local GTM strategy to drive regional growth across the Nordics. Your ideas land fast here and your impact is visible. This role sits at the intersection of sales success and marketing excellence.

You'll be based in Stockholm with hybrid flexibility, collaborating closely with sales, central marketing teams, and partners to ensure cohesive and effective efforts. You'll report to the Head of Field & Partner Marketing.

We look for people who keep growing, take real ownership, and lift the people around them.

What you'll do

• Manage strategic planning and relationships with key stakeholders, keeping sales alignment at the heart of everything.
• Plan and execute regional events, trade shows, and webinars, owning vendor relationships, logistics, and ROI.
• Drive regional campaigns and programs for demand and revenue, using generative AI tools to accelerate content creation.
• Support partner programs with resources, training, and hands-on guidance to identify joint marketing opportunities.
• Partner with sales to build and roll out an account-based marketing program across the UK.
• Manage the regional marketing budget, ensuring efficient resource allocation and strict adherence.
• Establish and track KPIs to measure the effectiveness of field and partner marketing initiatives.
• Analyze market data to identify opportunities, assess campaign performance, and evaluate the competitive landscape.

What you bring

You have:

• Demonstrated success in field and partner marketing for B2B SaaS companies, including hands-on event and tradeshow organisation, with a strong operational mindset and a record of flawless execution.
• A track record of partnering with sales teams to hit shared goals and build lasting alignment, while managing external vendors and agencies to keep projects on track and budgets tight.
• A data-driven, KPI-focused approach: you interpret data, use AI-powered tools to understand intent and optimise campaign performance, and deliver clear ROI.
• Self-starter energy: you identify and resolve issues proactively, take ownership of outcomes, and prioritise quality without being asked.
• Fluent English language skills and willingness to travel as needed.

It’s a plus if you also have:

• Hands-on experience with marketing automation and insight tools such as HubSpot’s AI content assistant, predictive lead scoring, Lightdash, Salesforce, and Gong’s AI conversation intelligence.
• Comfort working in a matrix marketing organisation and collaborating effectively across functions.
• Swedish, Norwegian or Finnish language skills.

Perks at work

• Flexible and hybrid working - our Lucaflex model lets you plan your working hours and location according to your needs and professional responsibilities.
• Remote work from another country - work up to 90 days a year outside your home country, supported by our partner Workflex.
• Professional development budget - get dedicated time, resources and budget to build the skills for your career path.
• Structured development process - quarterly catch-ups with your manager, built on clear expectations for impact, competence and influence.
• Paid volunteer days - take the time to volunteer, alone or with your team, for causes you care about.
• Health and wellbeing support - access company wellbeing programs, sport subsidies and mental health support through external partners.

#LI-Remote #LI-SP1