The Senior Associate, National Video Investment is the day-to-day focal point to the account.  The primary responsibility of the Senior Associate is to negotiate cost efficient schedules on behalf of the clients.   Supported by the Associate, National Video Activation, the Senior Associate coordinates all aspects of the buying process.  The Senior Associate is expected to have a strong working knowledge of the media buying space and available media research.  They are also expected to be proficient with agency tools (buying tools) and procedures (both Buying and inter-department).   The Senior Associate is expected to be an active participant on the business; consistently engaged and contributing ideas and insights that will benefit our clients.   

KEY AREAS OF RESPONSIBILITY 

Media Buying and Execution: 

• Prepare reports for clients on national accounts (Tracking, GRP, Posts)  

• Ensure that DDS and GRP charts reflect most updated brand requirements 

• Communication with networks regarding client’s scheduling  

• Ensure that move requests have been requested and are being followed up on daily 

• Organize all upfront information into summary documents (i.e. “Roll-Ups”) 

• Analyze upfront plans, execute options and sell-off requests , negotiate scatter buys and prepare scatter buy recommendations 

• Ensure that allocations match flighting/$’s/GRP requirements 

• Prepare Monthly Spending Reports 

Client & Internal Relationships: 

• Maintain special client related projects (i.e. Marketplace updates) 

• Develop and maintain relationships with network sales executives  

• Assist in managing expectations of clients and deliverables 

• Assist Supervisor in advising clients on best ways to integrate media into their advertising and marketing programs 

• Assist Supervisor in growing business opportunities within current clients 

• Keeps up with the latest trends in media, programming and ratings May be responsible for informing team/client of new opportunities or issues 

• Participates and leads, if appropriate, face to face client and vendor meetings 

• Builds positive relationships with internal and external teams and sets good example for assistant level 

Strategic Thinking & Leadership: 

• Works with management team (Supervisor/Group Director) to develop strategies for media buys 

• Shares new and relevant advertising opportunities in written and verbal form to the media department 

• Strategizes ways to most effectively use media dollars to the greatest benefit for our clients 

• Assess problems and concerns in a systematic, logical and rational manner 

• Proactively resolve issues, know when to and to whom to escalate 

• Instruct and develop Assistant Buyers knowledge of television media, negotiation skills and DDS programs  

• Provide guidance to team members nurture/promote team environment 

• Assist in the training of junior team members 

• May be responsible for working with Supervisor to develop and oversee junior staff- manage time, assure projects are completed on time and adhered to (within) budget 

• May be responsible for constructing and delivering accurate, honest and timely performance management documents 

• Capable of managing multiple deliverables and ability to seamlessly transition among them 

Communications Skills: 

• Expresses oneself clearly and concisely in oral communications 

• Writes in a clear, compelling and concise manner 

• Organizes ideas and information logically and sequentially 

• Assists in the development of media presentations and tactical POVs 

• Develops client reports that are clear, compelling and persuasive 

• Ensures key information is provided to team regarding client issues, internal agency issues, changes in account status, etc. 

EXPERIENCE/KNOWLEDGE REQUIRED: 

• Bachelor’s Degree 

• 1-3 years of media buying experience, including at least 1 year at the Assistant Buyer level 

• Thorough understanding of the media buying process, buying department and inter-department relationships 

• Demonstrated ability to generate and present well-considered ideas and solutions 

• Thrives in a fast pace, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum 

• Strong analytical skills, ability to relate results to client business objectives 

• Balanced ability to perform analytically and creatively 

• Media vendor negotiation experience 

• Working knowledge of DDS 

• Knowledge of media research terminology 

• Experience with online research tools such as Nielsen, @Plan, AdRelevance, etc. 

• Advanced computer skills (MS Word, Excel, PowerPoint) 

DEVELOPMENT GOALS: 

Experience needed to proceed to the next level: 

• Demonstrated leadership and consistent ownership of assigned accounts /market 

• Thorough knowledge of required media buying tools and software 

• Capable of developing and presenting error-free, compelling, persuasive and innovative client presentations 

• Demonstrated strong eye/attention to detail 

• Exceptional media skills – strategic thinking, introduction of innovative ideas/techniques, stellar negotiation, insightful analysis 

• Well considered recommendations and arguments 

• Ability to maintain team member and vendor relationships 

• Strong negotiation skills and result in measurable savings for clients 

• Motivation to participate in staff management and larger agency development 

• Demonstrated ability to work autonomously / Can perform as a leader with minimal supervision 

• Exceptional leadership skills demonstrated through staff development and ownership of department/agency initiatives 

• Excellent client report card 

• Ability to properly delegate tasks to staff to ensure appropriate utilization 

• Successful staff management abilities with demonstrated interest in helping others to develop Buying and professional skills 

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

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