2644 - Regional Director, Digital  - GCS

Role Summary and Impact

Team Honda is on a transformative journey with Honda Motor Europe to aid data-driven decisioning, prove marketing effectiveness and drive incremental order growth for its four divisions – Automobiles, Motorcycles, Marine and Power Products.

To bring this vision to life, Honda has embarked on a deep strategic partnership with WPP.  We are building a bespoke, integrated agency model focused on one clear ambition: to drive desire for Honda products, grow consideration and increase order intake.

At the heart of this collaboration is WPP Open, our intelligent marketing operating system. WPP Open blends WPP's world-class creative and media talent with cutting-edge AI and technology to create hyper-personalised, immersive brand experiences. Our role is to connect with customers at every touchpoint, from global brand campaigns to individual customer journeys. By integrating media, strategy, data, and technology, we will maximise efficiency and effectiveness, accelerating growth for the entire Honda portfolio.

Team Honda is seeking a Regional Digital Director to lead the digital and in-platform advancement of our global digital activity.  The role is responsible for ensuring that our activation operations map to the strategic directions of Honda Motor Europe (HME) and support the ambitions of transparent, sustainable, data-driven decisioning. 

Reporting to the Global Client Lead, the successful candidate will work with WPP Media specialist teams across a variety of strategic programs designed to ensure performance excellence in the markets of Automobiles, Motorbikes, Marine and Power Products.

This role requires a strategic and execution-focused leader with deep expertise in biddable media and data-driven marketing, ideally as these pertain to driving orders for Automobiles, Motorbikes, Marine and Power Products.

The role will include supporting on HME operational frameworks including digital brand safety and suitability, audience targeting frameworks and digital data collection.  The role will also extend into data-driven programs, focusing on the successful deployment and update of data solutions feeding in-platform execution.

Skills and Experience

At WPP Media, we believe in the power of culture and our people.  It’s what elevates us to deliver exceptional experiences for both our clients and each other.  In this role, it will be critical to embrace WPP & WPP Media’s shared core values:

Be extraordinary by leading collectively to inspire transformational creativity

Create an open environment by balancing people and client experiences by cultivating trust

Lead with optimism by championing growth, learning and development to mobilize the enterprise.

• The ideal candidate will have a strong background in digital media operations for planning and execution, proven leadership experience and the ability to collaborate across markets, platforms, internal and external stakeholders.
• Extensive experience in biddable media operations and execution within a large-scale organisation or agency environment.
• Proven leadership experience in managing teams and driving digital transformation.
• Strong expertise in data-driven marketing and the integration of 1PD data sets into digital platforms and digital audience targeting technology.
• Experience working with brand safety and verification platform partners, their commercial model and the impact on to media platform decisioning.
• Deep understanding of channel maturity models, test-and-learn and incrementality frameworks and digital media best practises.
• Strong analytical and problem-solving skills with the ability to translate insights into strategic action.
• Extensive experience working with the biddable platforms themselves towards gaining HME a competitive advantage.
• Experience and familiarity with Ad Operations processes to ensure best practise processes are in place for digital media execution.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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