Position Summary

The Regional Manager, Consumer and Market Insights (CMI) is a key role within the Regional Marketing team, reporting to the Head of Brand & Insights. This position is responsible for driving strategic consumer and market insights that directly influence business growth and decision-making.

In this role, you will deliver actionable insights through optimized research processes using AI-driven tools, and ensure insights are proactively and effectively embedded into business strategies. The role requires close collaboration with internal stakeholders (Country, Global CMI teams, Marketing, and Product teams) and external partners to align insights with business objectives.

Role and Responsibilities

Strategic Research & Insight Leadership for GTM

• Lead the collation of market intelligence and analysis (market sensing, secondary/primary consumer research, behavioral data) to deepen consumer and market understanding in support all GTM launch activities.
• Manage third-party data providers to ensure timely and accurate deliverables.
• Proactively monitor and Analyze macro trends and consumer behaviors to identify emerging opportunities and threats.

 

Driving Insights into Action

• Partner with marketing and product teams to design and execute strategic and ad hoc research projects.
• Translate complex data into compelling narratives that highlight actionable insights.
• Propose business opportunities based on research findings and communicate them effectively to stakeholders.
• Influence decision-making by aligning insights with business objectives and driving actionable plans.

 

Social Listening & Analytics Leadership

• Lead the regional social listening program using advanced analytics platforms.
• Extract key insights from social media data to support marketing initiatives and product launches.
• Collaborate with global and country teams to ensure alignment on key queries and deliverables.

 

AI-Driven Research Optimization

• Leverage AI tools to streamline research processes, enhance data analysis, and improve efficiency.
• Innovate methodologies and tools to standardize and improve CMI capabilities across the region.
• Explore new technologies to stay ahead of industry trends and enhance insight delivery.

 

Stakeholder Collaboration & Team Leadership

• Build strong partnerships with internal and external stakeholders to embed insights into business strategies.
• Lead end-to-end research projects, from briefing to presentation, ensuring alignment with business needs.
• Act as a thought leader in CMI, driving best practices and fostering a culture of data-driven decision-making with effective story telling.

Skills and Qualifications

Education: Degree (First Class Honours/Second Upper preferred) or Master's in Economics, Marketing, Business Administration, Communications or Statistics.

Experience: At least 10 years of professional experience in an insights role (client or agency side), with a minimum of 5 years in a leadership position.

Core Skills:

• Exceptional analytical skills to interpret data, generate insights, and make recommendations.
• Expertise in storytelling to communicate complex findings effectively to diverse stakeholders.
• Proficiency in using AI tools to optimize research processes and enhance insights.
• Strong foundation/understanding in market research methods (quantitative and qualitative).

Behavioral Traits:

• Analytical, resilient, team player, quick learner, stakeholder-oriented, adaptable in fast-paced environments.
• Ownership-driven, ethical, curious, open-minded, and passionate about consumer electronics/technology.
• Ability to work independently and proactively address evolving business needs.
• Focus on driving actionable plans beyond reporting, creating urgency for critical opportunities and threats.

Additional Skills:

• Strong business and financial acumen.

• Experience in analyzing social media data for insights.

• Regional, local, and client-side experience (preferred).

• Cross-functional collaboration skills to break down silos and drive alignment

• Proven leadership skills to inspire and develop a high-performing team.

 

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