À propos de ce poste Public Relations Manager chez Siemens Healthineers
Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.
He/She expected for an experienced and strategic Public Relations Manager to lead our communications efforts and drive brand reputation in mainland. This role is pivotal in shaping our business narrative, building strong media relationships, and executing integrated PR campaigns that deliver measurable business impact. He/she will partner closely with cross-functional teams including corporate PR, business line and marketing, service, factory as well as supporting team to ensure consistent and compelling storytelling across all channels .
Key Responsibilities and Core Competencies
Strategy & Execution
- Develop and execute comprehensive PR and communications plans that align with business objectives, covering earned media, product launches, integrated campaigns.
- Identify and leverage market trends, cultural moments, and industry insights to create impactful narratives, patients’ stories that enhance brand visibility and leadership.
- Act as a primary media contact, proactively pitching stories, designing content, managing media inquiries, and coordinating interviews for VP, BLs leaders.
- Ability to translate global strategy and business goals into actionable PR strategies and execute them with precision.
Tradeshow/Campaign Management & Measurement
- Track, analyze, and report on PR performance after big shows (CIIE, CAME…) using key metrics (coverage volume, sentiment, reach, message penetration, ROI) to continuously optimize strategies and demonstrate business impact.
Experience & Education
- Bachelor’s degree in public relations, Communications, Journalism, Marketing, or a related field.
- Minimum of 5-8 years of medical industry experience in public relations, corporate communications, or media relations, preferably with experience in both in-house and agency environments.
Who we are: We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.
How we work: When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
To find out more about Healthineers’ specific businesses, please visit our company page here.
As an equal opportunity employer, we welcome applications from individuals with disabilities.
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