À propos de ce poste Product Marketing Manager chez Vacancies
We are building one of the most powerful live-streaming platforms, already connecting 400K+ monthly active users through live events, interactive video chats, and real-time community experiences. Our mission is bold: bring joy, fight loneliness, and deliver safe, ad-free entertainment that keeps people coming back.
This is a complex, fast-moving space, and we love it that way! So, you will join a passionate, expert team tackling everything from scaling AI-powered recommendations to launching high-impact, data-driven features that boost monetization and engagement. Every idea counts here, and every release reaches a massive global audience.
We are now expanding into Arab countries and Europe, enhancing content quality, and rolling out new features to keep users hooked. We are among the Top 5 streaming products in the US and rank in the Top 10 worldwide. Our next milestone: break into the global Top 5, and we are moving fast to make it happen. Are you in?
About your role:
We are looking for a Product Marketing Manager to take ownership of developing our product marketing funnel and improving its performance. You will work on optimizing Landing Pages and Store Pages, run A/B tests, analyze user behavior, and identify opportunities to improve conversion at every stage of the purchase journey.
We already have an established direction and processes in place. You will have the opportunity to shape its further development by identifying growth opportunities, proposing hypotheses, launching experiments, and driving them through to results.
This role can be the next step in your professional growth, with the opportunity to progress to Product Marketing Team Lead, take the lead on the direction, and eventually build your own team.
In this role, you will
Develop and improve our Landing Page and Store Page testing approach: formulate hypotheses, plan experiments, define success metrics, and analyze results.
Launch and manage Landing Page A/B tests, identify opportunities to improve conversion, and scale successful solutions.
Run Custom Product Page experiments in the App Store and Google Play, analyzing their impact on conversion and user acquisition performance.
Work on localizing Landing Pages and Store Pages for new markets, taking into account audience characteristics, needs, and behavior.
Analyze the entire user journey — from the ad and Landing Page to the Store Page, onboarding, and offer — identify friction points, and suggest ways to improve the funnel.
Improve analytics and reporting for the direction by automating experiment analysis and setting up Tableau dashboards to track the performance of ASO, Custom Product Pages, and Web2App.
Develop our marketing infrastructure by working with ad network and analytics integrations, postbacks, automations, and tracking validation.
Research competitors and the market, identifying practices and approaches that could help improve the product marketing funnel.
It’s all about you
Would be a plus
What we offer
Comfortable working environment:
Investment in your future:
