Merkle Science is seeking a Product Lead – Investigations Product Management & Marketing to drive the strategy, positioning, and execution of our Investigations product Tracker. This role is ideal for someone who thrives at the intersection of product development, go-to-market strategy, and customer engagement in a high-growth startup.

 

Reporting to the Product Manager leading the Investigations product, you will work closely with engineering, sales, marketing, and customer success teams to define and execute the investigation-focused product roadmap while ensuring our solutions are well-positioned in the market. You will be responsible for both strategic direction and operational execution, ensuring strong customer adoption and revenue growth among law enforcement, regulatory bodies, and compliance professionals.

·       Define and own the Investigations product roadmap, aligning it with market needs, company objectives, and customer feedback.

·       Conduct market research and competitive analysis to inform product development and differentiation strategies for investigations and forensic analytics.

·       Collaborate with engineering teams to define product requirements, prioritize features, and drive execution specific to crypto-related investigations.

·       Work with customer success and sales teams to understand investigation professionals' pain points, drive adoption, and improve customer satisfaction.

·       Define and track product KPIs, measuring success based on customer adoption, retention, and revenue impact.

·       Develop compelling messaging and positioning that clearly articulates the value of Merkle Science's Investigations product for law enforcement and compliance professionals.

·       Lead the creation of investigation-focused sales enablement materials, whitepapers, case studies, and competitive battlecards to support the go-to-market strategy.

·       Partner with marketing to drive demand generation through investigation-focused content, campaigns, and events.

·       Work closely with business development and sales teams to refine the product's value proposition and identify upsell opportunities for investigation-focused users.

·       4+ years of experience in product management, product marketing, or GTM strategy in a B2B SaaS company (crypto or fintech preferred).

·       Strong understanding of blockchain investigations and financial crime risk management is a major plus.

·       Proven experience in launching and scaling B2B SaaS products in a fast-paced environment.

·       Hands-on experience with customer research, competitive analysis, and data-driven decision-making.

·       Strong storytelling and communication skills, with the ability to translate complex technical concepts into clear, compelling messaging tailored for investigation professionals.

·       Experience working with cross-functional teams, including engineering, sales, and customer success.

·       Familiarity with product analytics tools (e.g., Mixpanel, Amplitude) and CRM platforms (e.g., Salesforce, HubSpot).