We’re the Moonpig Group – home to Moonpig, Greetz, Red Letter Days and Buyagift – and we’re on a mission to make people feel loved, celebrated and remembered. Whether it’s a card that gets them laughing out loud or a gift that makes their day, we help people stay close, no matter the miles.
We’re proud to be leading the online gifting revolution, with brilliant products, clever tech and a whole lot of heart. Our platform makes it easy to create moments that matter – packed with personal touches and delivered with care.
We’re not just about selling cards or gifts – we’re here to spread joy, spark smiles and make every celebration feel extra special. And with values that guide how we work and support one another, we’ve built a place where people (and ideas) can truly thrive.
If you’re looking to make an impact, bring your spark and be part of something meaningful – we’d love to have you on the team. 🌙🐷
Performance Marketing Manager - PPC & Apps |📍London – Hybrid (1-2 days in office) | 💰Competitive Salary + Benefits | 6 Month Fixed-Term Contract
About the Role
As Performance Marketing Manager, you will lead Paid Search, Shopping and App marketing for Moonpig in the UK and Ireland and Greetz in the Netherlands. You will help grow orders and new customers within agreed budgets and efficiency targets, while managing three executives and taking responsibility for channel planning, performance and delivery.
This is a hands-on management role where you will support campaign decisions, identify opportunities for growth and help your team develop their skills.
The opportunity is being considered as either a fixed-term contract or a contractor engagement inside IR35.
Key Responsibilities
Plan and deliver Paid Search and App strategies across the UK, Ireland and the Netherlands, aligned with business priorities and agreed KPIs.
Manage budgets and forecasts, adjusting investment based on performance and business priorities.
Monitor campaign performance, investigate changes and translate findings into clear actions for the team.
Support campaign setup and optimisation, including account structure, targeting, bidding, ad copy and creative testing.
Build and maintain prioritised growth roadmaps and test-and-learn plans, documenting hypotheses, results and recommendations.
Evaluate new platform features and developments in the PPC and App landscape, testing opportunities where there is a clear business benefit.
Deliver daily, weekly and monthly KPI reporting, highlighting performance drivers, risks and recommended actions.
Create and present data-driven insights and recommendations to senior leadership.
Manage the PPC finance and creative process.
Collaborate with colleagues across Display, Paid Social, Affiliates and Online Video to share insights and support wider performance marketing goals.
Line manage three executives.
Set clear objectives, ownership and priorities, balancing day-to-day delivery with longer-term improvement projects.
Manage the team's operational efficiency to ensure deliverables are on time.
Provide regular feedback, coaching and development plans to strengthen the team's technical, analytical and commercial skills.
Build effective stakeholder relationships and communicate priorities, progress and performance clearly.
About You
You have 5+ years of hands-on experience managing Paid Search, App and Shopping campaigns and strategy, with a proven track record of success.
You have a proven track record of optimising activity to drive revenue and/or user acquisition.
You have experience managing and developing a team of PPC executives, with a focus on performance and growth.
You have hands-on knowledge of PPC media optimisation tools, such as SA360.
You have a good understanding of web analytics suites, with a preference for Google Analytics 4.
You are proficient in Excel.
You are motivated, enthusiastic and focused on a career in marketing.
You have high attention to detail and a commitment to accuracy.
You are highly numbers-driven and able to use data to make informed decisions.
You can quickly identify and capitalise on opportunities, communicate effectively with stakeholders, and adjust your approach quickly in a fast-paced environment.
You can critically evaluate AI-generated outputs, applying commercial judgement and ensuring accuracy, brand consistency and responsible handling of business and customer data.
Experience using Google Looker Studio, Funnel or SA360 reports data visualisation marketing software would be desirable.
What's in it for you?
We believe in empowering our team to do their best work. Enjoy:
💰 Competitive Pay & Bonuses: Plus, generous pension plans & staff discounts.
💆🏽 Wellbeing First: Private healthcare (UK) and mental health support
🏖️ Flexible Working & Time Off: Generous holidays, hybrid working (1-3 days in office, depending on role/team) & up to 20 days of international working.
📈 Career Growth: Learning allowances, coaching & development programs.
Want to know more?
Explore our full benefits package: here
Our Ways of Working:
We trust our colleagues to do what’s right and offer flexibility to support a balance between work and life. At the same time, face-to-face office time is an important and expected part of working at Moonpig Group. We believe regular in-person working supports collaboration, alignment, and effective decision-making. Candidates will have regular and ongoing time working from the office as part of their role, which will be discussed during the recruitment process.
Moonpig Group's Commitment to Equality, Diversity, and Inclusivity:
At Moonpig Group, we’re all about creating a workplace where everyone feels they truly belong. We celebrate what makes each of us unique, whether that’s our background, how we work best, or what matters most to us.
From working parents who need flexible hours to neurodiverse colleagues with specific working styles, we’re here to support our people in ways that work for them. Because when you feel valued and included, you can thrive, and so can we.
We’re proud to have a number of employee-led groups driving this forward, including our LGBTQ+, Gender Balance, Neurodiversity and EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) communities, plus our Group-wide EDI committee. These teams help make sure every voice is heard and every idea has a place.
We know that diversity fuels creativity, innovation and connection, and that’s why we’ll keep pushing for progress. Together, we’re building a culture where everyone feels safe, supported, and free to be their brilliant, authentic selves.
If you have a preferred name, please use it to apply and share your pronouns if you are comfortable to do so😊 - If you have any reasonable adjustment requests throughout the interview process please let us know on your application or speak to the Recruiter.
