Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to talented people, no matter where they are located.

We're looking for a Paid Media Portfolio Manager to lead Meta advertising across our client's portfolio of 5 DTC brands. This is a hybrid role where you'll analyze Meta ad performance data, write scripts, build content using our creative tools, and direct UGC creators to produce winning ads. You'll coordinate with our graphic design team for ad creation and work alongside our social media manager on scheduling and monitoring. You'll also own the Meta Ads account end-to-end—making budget decisions based on performance. If you know what hooks are working right now and can turn data into winning creative, we want to talk.

Key Responsibilities

• Lead end-to-end ad creative development across 5 brands (4 with social spend)
• Direct UGC creators, graphic designers, and internal content teams
• Build content using creative tools alongside directing others
• Own Meta Ads Manager—campaign structure, budgeting, and daily optimization
• Analyze performance data and translate insights into creative briefs
• Continuously test new angles, formats, and hooks; kill underperformers fast
• Coordinate with social media manager on scheduling and monitoring
• Make data-driven decisions on increasing or reducing ad spend

Requirements

• Experience managing Meta Ads for DTC brands with proven ROAS
• Strong understanding of what makes creative convert—hooks, copy, thumbstoppers, formats
• Experience leading or directing creative teams (creators, designers, or content teams)
• Ability to balance creative intuition with performance data
• Excellent communication and briefing skills
• Familiarity with creative testing frameworks and scaling winners
• Experience managing multiple brands or accounts is a plus

Benefits

• USD Salary.
• Ability to work remotely.