Job Description:

We are looking for an experienced Global Media Lead to help shape how media is planned, delivered and measured across an international business. You will lead the development of a more connected approach that brings together brand, digital, retail, partnerships and consumer engagement.

Working across marketing, consumer insights, digital, commercial teams and agency partners, you will create practical planning standards, improve collaboration and help teams make better decisions using audience insight and performance data.

This is an opportunity to influence media strategy at a global level, build strong international partnerships and deliver measurable improvements in effectiveness and capability.

*This will be a secondment role in-house with the client.

What You’ll Do:

Shape global media strategy

• Help define and deliver a global media strategy and consistent ways of working.
• Bring global, regional and local teams together around shared priorities and clear standards.
• Ensure media plans support wider brand, customer and commercial goals.

Raise standards and build capability

• Create practical guidance, tools and training that improve media planning and delivery.
• Support regional media leaders as they introduce consistent standards across markets.

Connect and engage teams

• Build trusted relationships with media and marketing teams around the world.
• Lead forums, learning sessions and knowledge sharing across the international media community.
• Encourage collaboration and the exchange of effective ideas between markets.

Manage agency partnerships

• Work with media agencies to improve consistency, quality and results.
• Partner with procurement on agency reviews, contracts, scopes of work and performance standards.
• Establish clear roles, processes and expectations across agency relationships.

Lead and develop others

• Coach and develop your direct report and support colleagues across the wider media community.
• Help create a collaborative, high-performing and forward-looking culture.
  

Key Priorities

• Introduce a clear global approach to media planning, governance and decision making.
• Improve collaboration between marketing, insights, commercial, regional and local teams and agency partners.
• Create an integrated planning approach across paid media, partnerships, creators, retail and consumer experiences.
• Develop practical learning programmes, tools and guidance for international teams.
• Establish clear measures of media effectiveness and use results to improve future plans.
• Provide senior leaders with clear updates on progress, adoption and business impact.

What Success Looks Like After 12 Months

• Priority markets are using a consistent approach to media planning and delivery.
• Teams have clear guidance, tools and training to support effective decisions.
• Agency relationships are governed by clear expectations and performance measures.
• Media planning is more consistent, collaborative and informed by evidence.

What We’re Looking For:

• Significant experience in media, marketing or communications, gained within a consumer-facing business or agency.
• Experience working across countries and influencing global, regional and local teams.
• Strong knowledge of media planning, digital channels, audience insight, measurement and optimisation.
• A track record of improving standards, processes and agency performance.
• Excellent communication, presentation and relationship-building skills.
• The ability to lead complex projects, manage change and influence senior stakeholders.
• A collaborative, practical and adaptable approach, with a strong interest in media innovation and continuous improvement.

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