JOB DESCRIPTION:

ABOUT ABBOTT

At Abbott, we’re dedicated to helping people live more fully, in everything we do. We’re creating the future of healthcare through life‑changing technologies and products that make you healthier and stronger, quickly identify when you have a medical need, and treat conditions to help you get back to doing what you love.

With headquarters in north suburban Chicago, we serve people in more than 160 countries with leading medical devices, diagnostics, nutrition products and branded generic medicines. Our 115,000 colleagues are helping millions of people to live better and healthier, every day around the world.

WORKING AT ABBOTT

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

THE OPPORTUNIY
Drive the commercial success and adoption of innovative diagnostic solutions across Southern Europe through the development and execution of customer-centric marketing strategies. The role is responsible for market understanding, customer segmentation, value proposition development, product positioning, demand generation, launch excellence and sales enablement, while partnering with Medical Affairs, KAM , Healthcare Innovation & Transformation lead and Business Developer stakeholders to support sustainable growth.

KEY RESPONSIBILITIES 

• Own the win/loss loop on the line: every deal above threshold debriefed within 15 days, monthly synthesis at the business review, quarterly segmentation, targeting and positioning review with the Sales and Country Managers.
• Support pricing strategy and value communication in partnership with Commercial Leadership and Finance. e: value messages by segment, price corridor, realized price and margin.
• Own the program: target accounts and connected sites, the seasonal respiratory agenda and the bundle story.
• Contribute to health economic and market access initiatives in partnership with Medical Affairs , KAM, SAM, Healthcare Innovation & Transformation Lead, and Business developer
• Business development: new segments and channels for the line, with the Distributor Manager where the distributor network is the route to market.

Customers engagement for South Region

• Build and maintain strong relationships with key customers and regional KOLs. 
• Gather voice-of-customer insights to inform marketing strategy and future developments. 
• Partner with Medical Affairs in educational and scientific initiatives.
  

Marketing for South Region

• Develop and execute the South Europe marketing strategy in alignment with global and EMEA priorities. 
• Identify growth opportunities through market analysis, customer insights and competitive intelligence. 
• Develop customer segmentation, targeting and value propositions for priority customers.

Campaigns and Demand Generation

• Develop and execute marketing campaigns digital initiatives and educational programs for South
• Manage promotional materials and customer-facing content.
• Localize and execute the materials, the communication and campaign related to others products line In France and in Belgium
• Monitor campaign effectiveness and optimize activities based on performance metrics for all campaigns in France and Belgium
• Develop and execute the events, communication and congresses in France and Belgium
  

MINIMUM REQUIREMENTS

• Degree in marketing, business or life sciences; scientific literacy required.
• 5 to 8 years in marketing in diagnostics or medical technology, including product marketing and market access.
• Measured on revenue and margin; carries a target on the product line.
• Pricing depth, KOL and medical fluency, analytics-driven segmentation.
• English fluent plus at least one South European language.
  

DIVERSITY & INCLUSION

Abbott is an Equal Opportunity Employer. We are committed to building a diverse and inclusive workplace where everyone can thrive. 

The base pay for this position is

In specific locations, the pay range may vary from the range posted.

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