Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Marketing Enablement Specialist Sr within PNC's Marketing organization, you will be based in a PNC Marketing Hub location.

In this role, you will build marketing messaging based on defined business requirements using Pega Customer Decision Hub (CDH). You will interact with teams across Product, Marketing, Technology, and our delivery channels to coordinate the successful deployment of new marketing creatives.

Responsibilities include:

*Interpreting business requirements to develop business rule logic within Pega to create targeted marketing campaigns
*Provide consultation with business partners across Product and Marketing
*Perform quality control checks on developed logic
*Coordinate across business and technology teams
*Manage multiple projects and meet target deadlines
*Assisting lower level analysts


Preferred Skills:

Experience with customer decisioning software such as Pega Customer Decision Hub (CDH)
Pega Decisioning Consultant certification
HTML coding proficiency
SQL knowledge
Understanding of a Test/QA/Production environment structure
Interest in Marketing Technology
Strong communication and problem solving skills

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

 

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Supports coordinated planning, execution, and oversight across defined functional areas to enable marketing objectives. Functional scope may include strategy, planning, and change enablement; governance, risk, and control management; and channel activation. Applies established processes and guidance to enable efficient and compliant marketing operations.
• Contributes to marketing enablement by identifying bottlenecks within marketing workflows and evaluating opportunities to improve processes, tools, and ways of working. Partners across Marketing to assess and improve existing processes and workflows to optimize efficiency, reduce processing time, and support effective execution. Assists in evaluating existing processes using data analysis, metrics, and process modeling to design streamlined workflows that integrate seamlessly into day‑to‑day execution. Applies foundational enablement and operational expertise and a continuous improvement mindset to strengthen planning, program delivery, and adoption of improved ways of working across the organization. 
• Executes marketing workflows, governance routines, and tools in alignment with business requirements, quality standards, PNC’s risk appetite, governance expectations, and enterprise risk management framework. Participates in the resolution of operational issues, risk considerations, and cross‑functional coordination, applying established processes and exercising judgment in escalating matters to promote consistent application of controls and accountability. Supports planning, coordinating, and scheduling marketing enablement activities across Marketing teams.
• Executes and delivers marketing initiatives across assigned functional areas with a focus on quality, consistency, efficiency, and risk management. Independently executes and delivers marketing campaigns and activation activities across multiple channels, including 1:1, physical and sales channels, by applying operational discipline, clear standards, and scalable processes to drive consistent, high‑quality outcomes. Supports a culture of accountability, continuous improvement, and operational excellence to ensure successful execution and delivery of marketing efforts across the full range of activation channels.
• Applies foundational marketing enablement expertise to support coordination, decision support, and continuous improvement initiatives. Collaborates with marketing teams to effectively leverage processes, governance routines, platforms, and tools in support of business outcomes. Demonstrates accountability, collaboration, and learning that enables high‑quality, consistent marketing delivery across strategy, governance, and activation activities.
• Supports Business Owners in managing marketing technology platforms and contributes to coordination with Product Owners and Technology partners.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Competencies

Business Process Improvement, Collaborating, Decision Making and Critical Thinking, Effective Communications, Innovation, Marketing Function, Marketing Systems, Organizational Change Management, Problem Solving

Work Experience

Roles at this level typically require a university / college degree, with 2+ years of relevant professional experience. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Pay Transparency

Base Salary: $63,750.00 – $116,875.00

Salaries may vary based on geographic location, market data and on individual skills, experience, and education.

Application Window

Generally, this opening is expected to be posted for two business days from 07/30/2026, although it may be longer with business discretion.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at [email protected]. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses.  Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace.  We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.