Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases.

We have been included on number of award lists that demonstrate the impact we are making.
 

SUMMARY OF ROLE

Leads the development of all marketing and promotional materials, designing and execution of other marketing projects for Viatris Gulf & KSA, with the main objective of ensuring that tools, material are made available to all customer facing colleagues as well as communication channel, channels of distribution, and customers within the market.

KEY RESPONSIBILITIES AND FUNCTION

Viatris Channel management, strategy, and tactical plan development

• Implementation of local strategies, and development of promotional campaigns, and programs to maximize brand value

• Align with regional and global teams as appropriate

• Develop and coordinate implementation of OMNICHANNEL communication strategy.

• Take responsibility for brand requirements in the various channels and deliver the correct content to fulfill the promotional requirements within those channels

• Identify plans and implement core materials in line with the tactical plan (supporting the channel strategies)

• Take accountability for ensuring that all content and/ or promotion materials and items for promotional purposes are delivered timeously.

Alignment across functions and stakeholder management:

• Align key internal stakeholders, through the core brand team – medical, marketing, management, H&V, regulatory, sales etc - to drive business objectives, develop campaigns and materials. And with External Stakeholders such as Egyptian Drug Authority

• Collaborate with sales to roll out and drive effective execution of campaigns and programs

• Establish effective peer relationships and strong cross-functional collaboration and communication

• Vendor management

MINIMUM QUALIFICATIONS – EXPERIENCE, EDUCATION, SKILLS AND LICENSES/CERTIFICATIONS

EDUCATION

Describe the education required for this role. Identify if there is education specialization needed. If equivalent experience or knowledge can be substituted for the educational requirements, please specify.

Education:  Bachelor's degree

Specialization(s): Medical, Pharmaceutical or Science Education background

EXPERIENCE

Describe the experience required for this role. Identify the type of experience, number of years. If required experience can be obtained through other equivalent means, please indicate and describe in the comments section below.

Consistent track record of high performance - 2 years

Knowledge of the Pharmaceutical industry and Healthcare environment  - 2 years

Add additional comments on the experience requirements for the role

• Broad knowledge of the pharmaceutical industry and healthcare environment including pricing, reimbursement, regulatory requirements and market and policy trends to allow for successful brand planning

• Ability to analyze, define and convey complex concepts and strategies in verbal and written communication

• Demonstrated track record of ability to influence others without authority

• Proven ability to perform effectively in a complex, changing environment, and the professional maturity to deal with ambiguity

• Strong interpersonal skills are required, as well as excellent verbal communication and presentation skills

• Well-organized with the ability to be flexible, prioritize multiple demands and effectively perform in a matrix organization

• Strategic and Operational Business/Marketing Planning

• Data analysis, interpretation and communications

• Marketing, Customer and Competitor Insights

• Marketing Execution

• Performance and Program Metrics

• Demonstrated collaboration/negotiation 

• Ability to facilitate open discussion and debate among key stakeholders and build internal and external relationships through partnering, anticipating needs, fulfilling expectations

LICENSES & CERTIFICATIONS

MBA / marketing diplomas  - A plus

Assignments:

Marketing Assignments and on Job experience - A plus

ENGLISH and Arabic PROFICIENCY

The level of English proficiency required for this role: Advanced

Arabic: Advanced

SCOPE OF ROLE

Is the scope of this role global, regional or local?  - Market

DECISION RIGHTS

Own:

Local Brand strategy

Business Partnership (commercial, finance, regulatory, Pricing, supply, Tender, Market Access)

Influence:

Cross functional teams (commercial, finance, regulatory, Pricing, supply, Tender, Market Access) engagement

At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others. 

Viatris is an Equal Opportunity Employer.