The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. Economist Impact creates world-class events that truly bring the content of The Economist to life. 

An opportunity has arisen for a passionate marketer to join Economist Impact as a Marketing Assistant. The successful candidate will be based out of our London office and will be responsible for the planning and delivery of cross-channel marketing campaigns to secure delegate revenue and attendance for our large scale events portfolio. 

This is a rare opportunity to join an ambitious and dynamic team looking to double its growth in the next financial year. We are looking for a motivated marketing professional in the early stages of their career eager to develop their skills and work in a passionate and fast-paced environment. The successful candidate is a great communicator with a can-do attitude, master of multitasking and with an interest in marketing technology. 

How you will contribute:

• Supporting the marketing leads to effective marketing campaigns for a range of events including webinars, conferences and large scale events using a mix of channels (web/email/print campaigns, telemarketing, social media, PPC, etc.)
• Support end to end email marketing campaigns including automated journeys and reporting
• Assist the marketing lead on the management and execution of partner relationships with external media publications and industry associations
• Monitor, track and provide analysis of marketing performance and adjust campaign plans accordingly including, but not limited to; web traffic, email marketing analytics, social media
• Assist the marketing manager in the execution of PR campaigns including press coverage reporting and ongoing press relationships
• Maintain the database and clean data lists
• Support on website builds and updating of content to support individual events
• Submit internal requests to other teams including data builds, event registration set up and creation of digital assets
• Support the marketing leads to generate leads and maintaining the lead generation weekly report
• Support the development of marketing materials including emails, banner ads, print ads, digital ads, press releases and social media posts with messaging appropriate to the target audience and working with the marketing leads
• Develop a strong understanding of your events
• Partner with other functions including sponsorship, programming, operations and design 

The ideal skills for this role are: 

• At least 6+ months of marketing experience. Events experience is a plus.
• Copywriting & Proofreading
• Social Media Management & Scheduling
• Email Marketing & Creation
• Digital Asset Creation and Management
• Event & Webinar Support
• Vendor & Agency Coordination
• Web & Campaign Analytics (Google Analytics, Social Insights)
• Basic SEO & Keyword Research
• Content Management Systems (WordPress ideally)
• CRM Support (Salesforce ideally)
• Attention to Detail
• Ability to learn and follow set processes
• Time Management & Multitasking
• Adaptability 

#LI-Hybrid