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Job Description:

Marketing Activation Specialist - Abrasives Division, Sumaré/SP

Collaborate with innovative 3Mers around the world

As a Marketing Activation Specialist  you will play a key role in the Abrasives Division. In this role, you will be able to plan and execution of Marketing strategies in line with the Global guideline for key Abrasives portfolios. Lead tactics to ensure demand generation and increased market penetration for key Abrasives product portfolio through different marketing channels (AOEMS, Industrial Channels, Hardware Channel, Robotics and Automation, End User).

The impact you will make in this role

• Responsible for the leadership of the execution of the Marketing Plan for Brazil (alignment with global strategy, definition of activities, execution of activities).

• Budget management, ensuring the use of the budget with the highest return and capitalization for the business.

• Monitoring results in the execution of the plan, refining improvement points, and replicating best practices to accelerate sales.

• Demand planning based on Programs and portfolios.

•  Connect market opportunities with the activation of key actions in Marketing, segment management, and partnerships.

• Align and ensure the penetration of the 3M Abrasives strategy with support areas in the execution (Sales Channel, Marketing Channel, Commercial Operations).

• Executive presentation of results and key actions to the local, and global team.

• Program Leader to represent LATAM (alignment of information, strategy, definition of materials, and key actions).

• Implementation of key actions in the Digital environment for lead generation, E2E model in B2B.

• Review important materials for the execution of marketing activities and link with tactics to go to market.

• Know key products of 3M Abrasives to propose actions to increase marketing.

• Validate in the industry the implementation of marketing activities, take the voice of the customer, and promote improvements.

Your Skills and Expertise

To set you up for success in this role from day one, 3M is looking for candidates who must have the following qualifications: 

• Bachelor's degree in marketing or engineering degree.

• 3+ years of experience in marketing disciplines (price, portfolio, end-user, channel, communication).

• 3+ years of experience in B2B.

• Affinity for B2B marketing linked to generating business results.

• Advance knowledge in Excel, Data analysis and implementation of actions with the information.

• Advanced English level.

Additional qualifications that could help you succeed even further in this role include: 

• Working in a multidisciplinary environment.

• Strong skills in communication to engage sales teams with products, programs, promotions, etc.

• Strategic reaction to market changes.

• Background in products that required value proposition and technical demonstration, and industrial products knowledge.

Work location:

• This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M plant in Sumaré.

Supporting your well-being

3M offers many programs to help you live your best life—both physically and financially. To ensure competitive compensation and benefits, 3M regularly benchmarks against other companies of similar size and scope.

Chat with Max

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