About UOB

United Overseas Bank Limited (UOB) is a leading bank in ASEAN with a global network in Southeast Asia, Asia Pacific, Europe and North America. Operating through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, we have a global network of about 430 branches and offices in 19 markets. At the heart of UOB is our culture, shaped by the UOB Way and anchored on our four values – Honourable, Enterprising, United and Committed. For more than 90 years, these values have guided how we do right by our customers, collaborate with one another and create long-term value for the communities we operate in. As One Bank, we are committed to helping our colleagues build sustainable careers grounded in purpose, supported by strong values, and enriched with meaningful opportunities to grow.

Job Description

Position Overview

The Manager/AVP, TMRW Digital Engagement, will play a pivotal role in supporting the launch of new digital products and services. This individual will be responsible for developing and executing strategies that drive digital engagement, enhance user adoption, and promote security best practices among customers. The ideal candidate is passionate about digital innovation, customer experience, and security education.

Key Responsibilities

• Support engagement initiatives for new digital product launches, ensuring seamless customer onboarding and maximizing user adoption to drive digital engagement.
• Collaborate with Digital platform and Marketing on digital security. From security feature launches to creating and delivering content to raise awareness and education of digital security features and anti-scam measures to mitigate risks for customers.
• Manage security communication alert protocols across digital channels. 
• Monitor and analyze digital engagement metrics, identifying opportunities for improvement and reporting on campaign effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in product marketing, preferably within financial services or technology sectors.
• Good understanding of digital security best practices and customer education techniques.
• Excellent communication, project management, and analytical skills.
• Proven ability to collaborate cross-functionally and influence stakeholders at all levels.
• Experience with digital analytics tools and campaign management platforms is a plus.

Key Competencies

• Strategic thinking and problem-solving
• Customer-centric mindset
• Ability to translate complex concepts into clear, actionable messages
• Adaptability and agility in a fast-paced environment
• Passion for digital innovation and education

Additional Requirements

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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