North Houston / Full-Time / On-Site

At ASCO, our motto is "We're On It" – ready to serve, sell, and solve construction equipment challenges for our customers. We’re seeking an ambitious Machine Control Specialist to build strong customer relationships, provide tailored equipment solutions, and drive revenue growth.

Join our team and be part of a family-owned and operated legacy built on exceptional service and continuous growth for over 65 years.

Key Responsibilities:

• Assist sales team with quoting the proper equipment/systems.
• Perform Machine control installations and coordinate with the Service Department when assistance is needed.
• Be the go-to resource for customers, addressing their needs with creative problem-solving and follow-through
• Prepare machine control units and verify operation in house, prior to being sent to the field.
• Educate customers on equipment through product demonstrations and startups on Sales/Rental deliveries.
• Sell Protection Plans/Software Updates.
• Support customers with training and technical assistance.
• Educate sales staff through training and updates to the systems.
• Travel within the territory, as well as manufacturer/internal training outside the territory as needed.
• Provide market info to help keep up with inventory demands along with tooling/capabilities to ensure our customers are supported.
• Build strong, long-term customer relationships within your territory to deliver solutions
• Represent the ASCO brand with professionalism, enthusiasm, and a customer-first attitude (We’re On It!)
• Proactively identify sales opportunities through outreach and follow-upEducate customers on equipment through product presentations/demos
• Use CRM tools to document and manage sales activities, ensuring timely follow-up and excellent customer satisfaction
• Work closely with Sales Managers and support teams to ensure seamless order fulfillment and delivery
• Stay up-to-date on equipment and industry knowledge and monitor industry to maintain a competitive edge

Requirements

• Bachelor's degree or equivalent experience.  
• Proven sales ability and excellent customer relationship skills.  
• Ability to write and speak effectively to individuals and groups.  
• Strong planning, problem-solving and negotiation and organizational skills.  
• Knowledge of construction or heavy equipment preferred.  
• Computer skills and knowledge of general business software and G-suite platform.  
• Valid driver's license with acceptable driving record. 

Benefits

Why Join Team ASCO?

Compensation & Benefits:

• Guaranteed base salary + uncapped commissions
• Company-provided vehicle
• 100% paid health insurance, 401(k) + profit sharing, and paid holidays

Unique Perks:

• ACE Program: Education Assistance for employees' children pursuing higher education
• Opportunities for career growth and professional development
• The ability to represent Hitachi Construction Equipment, a leading brand in the industry

Core Values:

• Honor God
• Develop People
• Pursue Excellence
• Grow Profitably

Be Part of Something Bigger At ASCO, we’re not just selling equipment – we’re building relationships that empower our customers to succeed. If you’re a results-driven professional with a passion for solving challenges, we want you on our team. ASCO Equipment, Inc. is an Equal Opportunity Employer of women, minorities, protected veterans, and individuals with disabilities.