We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Key Responsibilities

1. Events, Congresses & Commercial Operations

Coordinate congresses, scientific dinners and workshops across GSA, including organizer and vendor management, budgeting, event administration and close-out. Manage related internal processes such as iHub, Aravo, MPR, BuySmart, POs, invoicing and HCP/HCO setup in line with compliance requirements.

2. Digital Marketing, Campaigns & Customer Engagement

Support the planning, execution and continuous development of digital and omnichannel marketing activities across GSA. Coordinate digital campaigns, social media, email communication, landing pages and customer engagement initiatives. Localize global and EMEA assets, support creation of digital content and sales enablement materials, and actively identify new tools, channels and automation opportunities to improve customer engagement and simplify Marketing and Sales workflows.

Track campaign performance, engagement, leads and conversion, and use these insights to continuously optimize digital activities.

3. CRM, Lead Management & Customer Insights

Maintain campaigns, contacts and participant data in Salesforce, including DPNs and lead qualification. Support lead routing, follow-up tracking and reporting, while combining CRM, event and campaign data to identify priority accounts, prospects and relevant customer touchpoints.

Contribute to customer journey mapping and translate insights into clear, data-driven actions for Marketing and Sales.

4. Cross-functional Project & Business Support

Work closely with Marketing, Sales, Commercial Excellence, Ethics & Compliance and external partners on operational and strategic projects. Act as a connecting point between digital marketing, CRM, events and commercial processes, helping improve workflows, reporting and execution across the team.

Candidate Profile

• Degree or equivalent qualification in Marketing, Business Administration, Communications, Digital Business, or a related field
• Relevant initial professional experience may be considered as an alternative qualification
• First exposure to Marketing, Sales Operations, Event Management, CRM, or Digital Marketing is an advantage
• Strong interest in data-driven marketing, customer journeys, lead management, and digital channels
• Excellent organizational skills and a high level of accuracy in administrative processes
• Strong Microsoft Office skills
• Salesforce or CRM experience is an advantage
• Fluent in German and English
• French language skills are a plus, particularly for activities in Switzerland

Personal Competencies

• Hands-on mindset with the willingness to take ownership of operational tasks
• Motivation to support and develop new digital initiatives and topics
• Curious, proactive, and eager-to-learn personality
• Structured, independent, and solution-oriented working style
• Strong communication and interpersonal skills
• Ability to coordinate multiple topics simultaneously and prioritize effectively
• Strong collaboration skills in an international, cross-functional environment
• High level of initiative, flexibility, and organizational capability
• Team-oriented approach with a focus on achieving shared goals and delivering results

The position is ideally based in Karlsruhe; however, office space can also be provided in Heidelberg or Frankfurt am Main.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

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At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

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