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This is an office-based role in our Singapore office.

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

About Disney+

The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

About the Role

The Lifecycle & Retention Intern is part of Lifecycle and Retention team and is responsible for supporting the team in driving customer engagement and retention through the development, set up and optimisation of campaigns to support the key KPIs of acquisition, engagement, retention and customer lifetime value for Disney+.

This role is responsible for supporting the Disney+ Lifecycle and Retention team across Singapore, Malaysia, Taiwan, and Hong Kong.

Responsibilities:

Campaign Execution & Planning

• Partner with internal and external stakeholders to develop and execute marketing campaigns across email, push, and in-app channels.
• Contribute to the planning and development of the marketing calendar.
• Coordinate with creative teams to source and manage campaign assets.

Testing, Analysis & Optimization

• Design test-and-learn scenarios that generate actionable insights for ongoing optimization.
• Analyze campaign performance and identify opportunities for improvement.
• Work with the Lifecycle team to uncover opportunities that drive key business metrics.

Strategy & Innovation

• Champion new approaches to customer engagement and retention.
• Support regional lifecycle leads on the ideation, rollout, and maintenance of automated campaigns.
• Bring fresh, creative thinking to new concepts and ideas.

Internship Requirements:

• Currently an undergraduate pursuing a bachelor's degree
• Still an undergraduate and not yet graduated during the internship period
• Must be available for full-time internship commitment (Monday to Friday, 9am-6pm) between January to June 2027
• Must be available to work on-site throughout the full period of internship
• Indicate your internship availability (start and end date) in your resume
• Indicate your expected graduation date in your resume
• Indicate your marketing portfolio link in your resume and application (if any)

*Please apply to this job posting only if you are available for a full-time internship during the stated period. Please note that only shortlisted candidates will be contacted.

Requirements:

• Currently an undergraduate pursuing a bachelor's degree in Marketing, Marketing Analytics, Communications, Media, Business or a related field
• Basic understanding of marketing and subscription business is a plus
• Good organisational skills and ability to prioritise workload to meet competing deadlines.
• Structured and detail oriented – excellent level of accuracy.
• A strong communicator with a can-do, positive attitude and a strong desire to get things done.
• Creative and solution-oriented mind-set.
• A self-starter capable of working independently, but also as part of a team.
• Fluency & strong writing and speaking ability in English is required (Mandarin is a plus).
• Strong analytical and numerical skills.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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