Responds to inbound customer inquiries regarding products, services, parts, and technical solutions while identifying opportunities to expand customer spend through upselling, cross-selling, and value-added service offerings. Generates quotations, processes orders, closes sales opportunities, maintains customer account records, and completes required sales documentation.

Proactively identifies and qualifies prospective customers, develops sales opportunities within existing and new accounts, and records customer interactions and pipeline activity within CRM and sales tracking systems. Maintains ongoing customer relationships to support retention, increase account penetration, and achieve revenue growth objectives.

Collaborates with field sales, service, and operational teams to ensure customer satisfaction and successful execution of sales opportunities. May manage an assigned product line, territory, or customer segment that overlaps with other sales teams. Typically works toward individual and/or team sales targets and participates in incentive compensation programs tied to sales performance and business growth.