Description

At Debenhams Group, we are a diverse portfolio of five core brands (boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams) alongside a dynamic marketplace model and a growing financial services division, it keeps us pretty busy!

We don’t stand still, we lead, evolve, and redefine online fashion. With bold ambitions and big energy, we’re on a mission to be the best, delivering the strongest propositions to our customers in the most engaging, innovative, and efficient ways possible.

We thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you’ll love it here.

We want visionaries, disruptors, and doers, people who bring fresh thinking, relentless energy, and the drive to make an impact.

Be brave. Be creative. Be a community.

The Role

We are looking for an Influencer Executive to join our Young Fashion Division, supporting the boohoo brand on a 9-month fixed term contract.

You will play a key role in supporting the delivery of boohoo's influencer marketing strategy, building strong relationships with influencers and content creators, coordinating campaigns and activations, and identifying exciting new talent opportunities.

Working in a fast-paced, creative environment, you will support the delivery of engaging influencer activity that drives brand awareness, strengthens our social presence and connects boohoo with its customers.

The successful candidate will be highly organised, proactive and passionate about fashion, social media and influencer culture, with the ability to manage multiple priorities and deliver campaigns to a high standard.

Who are we?

Step into the future of style with our newly formed Young Fashion division - a powerhouse collective bringing together the generation-defining energy of boohoo, PrettyLittleThing (PLT), Misspap, Warehouse, and DSGN Studio.

Built on a legacy of bold, fearless innovation and legendary campaigns, this division is the ultimate destination for top-tier talent who want to shape the hottest trends for fashion lovers worldwide.

We thrive on collaboration, celebrate our wins big and small, and truly believe in that 'work hard, play hard' vibe where Monday feels almost as good as Friday.

If you’re ambitious, ready to level up your career, and want to be part of an inclusive team that inspires each other every single day - come join the party!

Your Team

You will be part of the Marketing team within our Young Fashion Division, working closely with colleagues across influencer marketing, social media, PR, brand and creative.

Our focus is on bringing our brands and products to life through exciting campaigns, engaging content, influencer partnerships and memorable brand experiences.

We are a collaborative, creative and ambitious team that thrives on fresh ideas, emerging trends and finding new ways to connect with our audience.

What you will be doing:

• Manage and develop relationships with an assigned roster of influencers and content creators, ensuring strong engagement and successful partnerships.
• Source, identify and recruit new influencer talent aligned with boohoo's brand identity, target audience and campaign objectives.
• Coordinate influencer gifting, product orders, campaign briefs and content requirements.
• Track influencer deliverables, ensuring content is produced and published in line with agreed timelines and campaign expectations.
• Maintain accurate influencer calendars, campaign trackers and activity plans.
• Produce weekly reports on influencer performance, campaign results and key engagement metrics.
• Monitor influencer activity and performance across Instagram, TikTok, YouTube, Snapchat, Twitch and emerging social media platforms.
• Support the planning and delivery of influencer events, brand activations, trips and experiences.
• Coordinate travel, hospitality and logistics for influencer campaigns and events where required.
• Raise and manage influencer and supplier purchase orders in line with approved budgets and internal processes.
• Utilise influencer management and reporting platforms, including Creator IQ, Influencer Intelligence, Lookerstudio & Appsflyer.
• Work collaboratively with wider marketing, social media, PR and creative teams to maximise campaign opportunities and content reach.
• Share influencer insights, emerging trends and content opportunities with the wider team.
• Stay up to date with influencer marketing developments, social media trends, platform changes and emerging creators.

What we’re looking for:

• Previous experience in influencer marketing, social media or a related marketing role, ideally within fashion, beauty, lifestyle or retail.
• Strong understanding of influencer marketing, content creation and key social media platforms.
• Excellent communication and relationship-building skills, with confidence engaging with influencers, agencies and internal stakeholders.
• Strong organisational skills and attention to detail, with the ability to manage multiple campaigns and deadlines.
• A proactive and creative approach to identifying opportunities and solving problems.
• Confidence using data, analytics and reporting tools to monitor campaign performance.
• Experience using influencer management platforms would be advantageous.
• A team player with a strong collaborative mindset and a proactive attitude.
• Ability to work independently, manage own time effectively and adapt in a dynamic environment.
• A genuine interest in fashion, retail, influencer culture and emerging trends.

Why Debenhams Group?

• Our mission is to create a workplace where everyone is respected, individual differences are valued, and people can be themselves at work — without exception.
• 2025 was a year of significant change for the Group. 2026 is about bold moves, real results and unstoppable momentum. If that excites you, you belong at Debenhams Group.
• Our benefits include (subject to level and eligibility):
• Highly competitive bonus scheme, company pension, share schemes, private medical cover and life assurance
• Access to an on-site gym and free weekly Pilates, yoga and fitness classes
• Discount across all brands
• Comprehensive wellbeing package
• Dog-friendly offices (in selected locations)
• Ongoing learning and development with strong internal progression
• On-site canteen serving breakfast, lunch, snacks and hot drinks
• Free season ticket loan

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