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Job Description

Passionate about growing brands through creators, culture, and conversation? Join us as we take this capability to the next level at P&G.

We’re building a new Influencer & Community team within our Brand organisation — and you’ll be at the heart of it, playing a central role in how our brands come to life through creator partnerships, relevant content and real consumer conversations across the UK & Ireland.

Overview of the role:

As Influencer & Community Manager you’ll own end-to-end influencer partnerships, strategy and execution — from insight generation and talent selection to content delivery and performance optimisation — driving brand relevance, trust, and measurable impact across P&G’s portfolio.

Alongside this, you will also ensure these creator-led moments continue to live beyond campaigns, contributing to ongoing conversation, advocacy, and community engagement across platforms like TikTok, Instagram, YouTube, and Reddit.

Working closely with Brand, Media, and PR teams, you’ll bring global strategies to life in a way that is locally relevant, culturally sharp, and built to perform. You’ll also help shape how we use cutting-edge tools and AI to unlock the next generation of brand building.

This is a hands-on role for someone who understands creator culture, platform dynamics and how to turn content and conversation into growth.

What you’ll do

Influencer & Creator Strategy & Execution

• Lead locally relevant execution of influencer, KOL, and expert strategies, in line with regional guidance
• Identify, vet and onboard creators across tiers (micro, macro, celebrity, experts)
• Build and manage relationships with creators, agents, and talent partners
• Own campaign delivery end-to-end: briefing, content, rollout, budget management with ROI focus, performance analysis and optimisation

Community Engagement & Advocacy

• Engage with audiences across key platforms, bringing campaigns to life through real-time conversation and turn creator content into ongoing engagement and advocacy
• Monitor sentiment, manage risks and escalate issues where required
• Develop and maintain community guidelines, response frameworks, and escalation protocols
• Drive UGC and advocacy programmes, encouraging participation and amplifying consumer voices

Content & Social Ecosystem Integration

• Collaborate with Brand and Creative teams to shape social-first content strategies and calendars, ensuring influencer, UGC, and brand content work together as a connected ecosystem
• Identify high-performing content for cross-channel amplification (organic + paid)
• Contribute to development of authentic, platform-native content formats and support creation of low-fi, socially native reactive content where needed

Social Listening, Trends & Insights

• Monitor social conversations, trends, and competitor activity
• Leverage social listening and AI tools (e.g., internal tools, platform dashboards) to generate insights
• Translate insights into actionable recommendations for content, creators, and campaigns and share learnings and best practices across local and regional teams

Governance, Compliance & Best Practices

• Ensure all content and partnerships align with brand guidelines, platform best practices, and UK advertising regulations
• Provide guidance to internal teams and creators on disclosure and compliance standards

What we offer you:

• Meaningful work from Day 1: From Day 1, you’ll be working some of the UK’s best loved brands. You’ll be given the space and opportunity to bring your experience, energy, and new perspectives to make a genuine impact right from the start.
• Continuous Development & Empowering Culture: Our culture is built on a foundation of continually developing our people. At P&G, we offer a career, not just a job, and will empower you to become the best at what you do through continuous learning opportunities, a varied career path, and the opportunity to work alongside inspiring people. You will collaborate on impactful projects within a supportive environment where the company values are always embraced and expressed, and diversity is celebrated.
• Flexibility: We operate a flex at work approach, with flexibility built into the role. Our teams spend 3 days of their week collaborating in our offices. This is balanced with 2 of their days spent on focused work which most tend to do from home. Of course, we do a bit of both every day, but we encourage our teams to choose where they work based on the jobs to be done.
• Head Office Location: This role is based in our UK Head Office in Weybridge, Surrey which is an easy commute from London with regular trains from Waterloo and a free shuttle service from the station to the office. There is free on-site parking with access to dedicated electric vehicle charging points. There is also an on-site Costa Coffee, discounted restaurant for breakfast and lunch and a state-of-the-art gym facility.
• Competitive Compensation and Benefits: P&G take a Total Rewards approach meaning on top of your salary, which is reviewed annually, you can expect a whole range of benefits. These include a generous Double Match Pension Scheme; Private Medical Insurance; P&G Contributed Share Programme; 25 Days' Holiday, Onsite Gym, and your very own ‘Flex4Me’ Fund which enables you to allocate a portion of your benefits package to the areas that matter most to you.

Job Qualifications

What you’ll bring

• Experience in influencer marketing, creator partnerships, or social media. Exposure to health/beauty, or consumer brands is an advantage
• Proven record of managing end-to-end influencer campaigns, from briefing through to reporting
• Strong understanding of the UK/I creator landscape and platform dynamics
• Ability to connect creator storytelling with broader brand engagement
• Data-driven mindset, with the ability to analyse performance and optimise campaigns
• Experience managing budgets and delivering measurable results (engagement, awareness, conversion)
• Ability to balance strategic thinking with hands-on execution
• Strong communication and collaboration skills in fast-paced, multi-stakeholder environments
• Genuine enthusiasm for the Consumer Goods industry, staying updated on trends and emerging creators, products and brands. 

Right to work:

For this role, you will need to provide your own, continuous (i.e. not time limited) right to work in the UK from Day 1 of employment without requiring sponsorship from P&G.

P&G is legally required to ensure all candidates have the right to work in the UK from Day 1 of their employment. All applicants will therefore be asked to provide evidence of their right to work at the conclusion of the recruitment process as a condition of employment.

At P&G #weseeequal

We are an equal opportunity employer and value diversity at our company. At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work.

We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please click here if you require an accommodation during the application process. Please make sure to wait to hear back from us regarding your accommodation before proceeding with the online assessment, we thank you in advance for your patience.  

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