At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

About the Role

As an Industry Principal at Snowflake, you will represent Snowflake to the Office of the CMO across non-regulated industries (e.g. Technology, Media and Manufacturing) at the intersection of marketing strategy, customer data, advertising, and AI. You will help marketing leaders at digitally sophisticated companies rethink how they measure, activate, and personalize engagement on the Snowflake AI Data Cloud and across its broad partner ecosystem, spanning MarTech, AdTech, Identity Resolution, Agentic Solutions, and Measurement partners.

Your mission is to turn marketing and advertising challenges into repeatable, scalable solutions, from AI-assisted measurement and clean room collaboration to real-time audience activation and agentic decisioning. You will pair deep marketing and analytics experience with modern data and AI capabilities, working alongside sales, solution engineering, product, and ecosystem partners across AdTech, MarTech, and identity to shape how Snowflake shows up for marketing leaders in fast-moving businesses. You report to the Global Head Business Solutions.

What You'll Do

Lead strategic engagements with marketing leaders Partner with CMOs, heads of growth, marketing analytics, audience strategy, marketing technology, and media on high-impact initiatives. You are credible in these conversations because you have built or operated the programs they care about, whether an attribution model, an incrementality practice, or a data-driven audience or advertising business.

Translate marketing outcomes into vision and solutions Connect business priorities in measurement, audience and first-party data strategy, personalization, identity resolution, and decisioning to practical roadmaps that create business, technical, and cultural value. Help customers see how a connected customer data foundation and integrated partner ecosystem accelerate growth.

Build for the business Use Snowflake's AI and data capabilities to create demonstrable, grounded examples of what is possible, such as:

• Measurement and attribution on unified first-party and media data

• Audience intelligence, propensity, and next-best-action models

• AI assistants that help marketing teams explore performance and answer questions in natural language

• Real-time personalization, agentic automation, identity resolution, and secure data collaboration with media, AdTech, and commerce partners

Scale through repeatable assets Package what works into reusable stories, frameworks, and assets that help field teams and partners engage marketing leaders with consistency and credibility.

Be a visible marketing and AI thought leader Share points of view and best practices through customer workshops, enablement, webinars, and industry events, helping customers and colleagues understand what great looks like for AI in marketing.

Who You Are

Marketing and advertising expertise

• Meaningful experience inside a technology, media, or manufacturing organization in growth, marketing analytics, audience or data strategy, or marketing technology, ideally complemented by time advising or selling to that same audience

• Familiarity with first-party data, identity resolution, programmatic AdTech, audience monetization, and B2B go-to-market data is a plus

Balanced across measurement, activation, and insights

• Practical command of marketing measurement, such as mix modeling, attribution, and experimentation

• Experience with audience strategy, customer data platforms, and real-time or event-driven activation

• Ability to turn insight into decisions that changed budgets, programs, or customer outcomes

Hands-on with data and AI

• Experience building, guiding, or evaluating predictive, generative, and agentic AI applications in marketing or advertising, with a clear sense of where AI and partner integrations create real value; complementary depth and understanding in Machine Learning (ML) ideal.

• Comfort with modern data architecture and the ability to engage credibly with data and engineering teams

Commercial and executive presence

• A record of measurable business impact, including revenue, pipeline, or programs you influenced

• Confidence presenting to and advising senior executives, and navigating relationships where customers are also partners

Collaborative and scalable

• Proven ability to partner with sales, solution engineering, product, and partners to win and expand strategic relationships

• Energized by enabling others and scaling impact through reusable approaches

Qualifications

• Bachelor's degree in marketing, business, statistics, economics, computer science, or equivalent practical experience; MBA or advanced degree preferred

• 15+ years of experience in marketing analytics, marketing technology, customer data, advertising, or related consulting

• Willingness to travel for customer meetings, field events, and industry conferences

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com