Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. 

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.  

Role Summary 

The Industry Principal (IP) is a highly visible, strategic role responsible for shaping PTC’s growth and market strategy within a specific industry vertical. Acting as a trusted advisor to customers and internal stakeholders, the IP brings deep industry expertise, executive engagement, and market insight to help drive early-stage pipeline creation, strategic account expansion, and long-term growth opportunities. 

This role partners closely with Sales, Product management, Marketing, Partners,  Services, and executive leadership to align PTC’s solutions and go-to-market strategy with evolving industry challenges and transformation initiatives. The Industry Principal will help define scalable industry sales plays, strengthen executive relationships, influence solution direction, and position PTC as a strategic industry leader. 

Success in this role requires strong domain expertise, executive presence, strategic thinking, and the ability to translate industry trends and business priorities into measurable customer and business outcomes. 

The ideal candidate brings deep industry credibility and an established network of executive relationships that can help expand strategic engagement and accelerate access within priority accounts. 

Key Responsibilities 

• Serve as a trusted industry advisor to customers, sales teams, and executive leadership  

• Engage with C-level stakeholders to identify business challenges, transformation priorities, and strategic opportunities. 

• Leverage industry relationships and executive networks to expand access, strengthen customer engagement, and identify new strategic opportunities 

• Drive early-stage pipeline creation and strategic account engagement across priority accounts  

• Develop scalable industry go-to-market plays, messaging, and executive engagement strategies  

• Partner closely with account teams on strategic account planning, stakeholder mapping, and opportunity progression  

• Leverage industry expertise and relationships to expand executive access and strengthen PTC’s market presence  

• Collaborate with Product, Marketing, Services, and Partners to align industry priorities and influence roadmap direction  

• Build and strengthen relationships with strategic partners and GSIs to drive aligned go-to-market execution and customer outcomes 

• Represent PTC at customer meetings, conferences, and industry events to elevate thought leadership and market awareness  

• Provide industry insights, competitive intelligence, and customer feedback to improve positioning and solution strategy  

• Mentor and enable GTM teams on industry trends, business value messaging, and executive engagement approaches  

Qualifications 

• 15+ years of experience within Aerospace and Defense , including enterprise customer engagement and strategic sales support  

• Strong industry expertise with deep understanding of market trends, business drivers, and customer challenges  

• Demonstrated ability to engage and influence executive and C-level stakeholders  

• Proven experience supporting complex enterprise sales cycles and strategic account growth  

• Strong executive presence with exceptional communication, presentation, and relationship-building skills  

• Ability to translate business priorities into strategic technology and transformation discussions  

• Established industry network and relationships preferred  

• Bachelor’s degree required; advanced degree preferred  

• Willingness to travel (about 25%) as needed for customer and industry engagement  
  
  
   PTC determines compensation using objective and gender-neutral criteria, including relevant professional experience, skills, qualifications, role responsibilities, and the role’s geographic location. PTC determines compensation using objective and gender‑neutral criteria, including relevant professional experience, skills, qualifications, role responsibilities, and the role’s geographic location.The anticipated annual OTE salary range for this position is €62,000 – €159,000 for the stated work location. This range reflects the expected remuneration for the role at the time of posting. Please note that if the role is advertised in an alternative location, a different salary band will apply in line with local market benchmarks.In addition to base salary, the position may be eligible to participate in a performance‑based variable compensation plan, where applicable, in accordance with established plan rules and local legal requirements.Final compensation will be determined within the stated salary range, based on the candidate’s qualifications and experience relative to the role’s requirements and the applicable internal compensation framework.Eligible employees may also be offered the opportunity to participate in PTC’s Employee Share Purchase Programme (ESPP), subject to local eligibility criteria and applicable law.

#LI_DNI

Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you. 

If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

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