About The Role

Fora is continuing to grow beyond its core US business into new markets like the UK and into new business lines like Cruises. Each one needs to run on the same foundation: HubSpot, Hightouch, and broader tooling ecosystem. As an Implementation Specialist on the RevOps & Martech team, you'll adapt what our core GTM Operations teams build to what each market and business unit needs to operate, and keep those systems running day to day. You'll also drive tool migrations across teams, so success means teams are actually using the tools, not only that the systems are connected.

This is a chance to be part of how Fora builds an AI-native, warehouse-first stack, and to work directly with people across many functions. You'll be the first point of contact when a market or business unit needs access, a migration, or its own instance, and you'll evaluate each request against our architecture rather than solving it one-off. In your first six months, you'll build a repeatable playbook and always-on enablement documentation. Everyone at Fora works hands-on with frontier AI tools, and you'll learn to be AI-fluent by applying AI to real problems in your day-to-day work.

Key Responsibilities

• Extend and localize our core stack (HubSpot, Hightouch, broader stack integrations) for International, Cruises, and future business lines.
• Provide day-to-day support and break-fix for non-US markets and BUs across sales systems, marketing automation, routing, forms, Sales Hub, and SDR queues.
• Make hands-on HubSpot changes for BU needs, such as properties, workflows, and configuration, and build funnel improvements that optimize the current system.
• Drive lateral tool migrations across teams, owning adoption team by team through to completion.
• Serve as the first point of contact for market and BU requests for access, migration, or a separate instance, and evaluate each against our warehouse-first, one-system-of-record architecture, in partnership with GTM Operations and RevOps.
• Enable BU teams to build their own audiences, emails, and channels in Hightouch, and maintain always-on enablement documentation.
• Inventory in-flight migrations and BU requests, and build a standard intake process and build a repeatable playbook.

Requirements

• 3+ years in marketing operations, revenue operations, or systems implementation.
• Hands-on HubSpot/Salesforce experience making configuration changes (properties, workflows, 
• Hands-on experience with an ESP such as Braze or Iterable.
• Hands-on experience with Segment/Hightouch or another composable CDP tool.
• Experience leading at least one tool migration or multi-team rollout end to end.
• Experience writing enablement documentation or training for non-technical teams (playbooks, how-to guides).

Strongly Preferred

• Experience with a warehouse-first stack (BigQuery, Snowflake, or similar).
• Travel or marketplace industry experience.

Compensation

Compensation for this role varies based on experience, with an indicative range of $110K–$140K + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views. There is no travel required for this role.