À propos de ce poste Head of Brand & Sponsorship chez Capital
Capital · Hybride · London, England, United Kingdom
Capital.com is scaling fast, and this role makes sure that ambition shows up everywhere the brand does. Reporting to the Brand Director, you’ll own delivery end to end, turning brand strategy into standout campaigns and building a sponsorship and events function that makes every partnership work harder. It’s a hands-on role for someone as comfortable running a campaign timeline as negotiating a sponsorship deal or managing an event on-site. Working with the CMO, Head of Creative, PR and regional teams, you’ll have real influence over how Capital.com shows up globally as it pursues premiumisation and expansion.
Responsibilities:
Brand Campaigns
Own end-to-end delivery of Capital.com's big-ticket brand campaigns, turning the Brand Director's strategy into standout, well-executed work across markets
Partner closely with the Head of Creative, who leads creative production, to ensure every campaign is built and delivered to a premium standard
Work with market analysts and the PR team to align campaign timing, messaging and measurement
Manage campaign budgets, timelines and sign-off across multiple markets and stakeholders
Lead delivery across campaigns of every scale, from moments built around a global brand asset to local activity such as a UK spread betting campaign or a new performance-led campaign for the paid social team
Feed into the strategic thinking behind paid social alongside the paid social team, for example how a new channel is seeded with initial paid support, or how an organic boosting strategy is agreed and backed with paid
Bring imagination to how the brand shows up, finding new ways to express Capital.com's premiumisation and expansion ambitions through brand activity
Sponsorship & Events
Own the sponsorship and events function end to end: evaluating and negotiating new opportunities, then delivering the activations that bring them to life
Draw on activation support at global level from the events team and at local level from regional marketing leads and local offices, so delivery is never carried alone
Evaluate opportunities across sport, conferences and other partnerships against clear criteria for brand fit, audience relevance and commercial value
Lead negotiation and management of sponsorship contracts, protecting Capital.com's interests and tracking every commitment on both sides
Build and maintain relationships with rights holders, sports marketing agencies and event partners as the primary point of contact
Plan and deliver event activations and client hospitality end to end — suppliers, guest lists, merchandise, booths — working with the design team so every physical presence reflects the brand
Collaborate with the CMO, regional marketing managers and regional CEOs to align sponsorship priorities across markets and activate global properties locally
Work with Compliance and Legal to ensure all sponsorship and event activity meets regulatory requirements across Capital.com's jurisdictions
Track and report on sponsorship performance and ROI, and build out the sponsorship and events team as the function grows
Requirements:
Nice to have:
What you will get in return:
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