Job Description:

Business Overview

Rakuten Group offers more than 70 services domestically and internationally. By organically linking these services around the Rakuten membership program, the company has created a unique "Rakuten Ecosystem" that stands apart from competitors.
Since its founding in 1997, the company has grown its business around three core pillars - its shopping mall business "Rakuten Ichiba" and its credit card business "Rakuten Card" at the center - successfully launching a new telecom business "Rakuten Mobile," and by fiscal 2024 group revenue has grown to 2.3 trillion yen.

Department Overview

As the fourth pillar of key business areas driving future group growth, the Ad & Media Company is expected to expand and grow the advertising business.
In addition to our established businesses - Internet advertising "Rakuten Marketing/LinkShare", marketing research "Rakuten Insight", and marketing solutions "Rakuten Data Marketing"- we have a vision to create new business models and become the indispensable marketing partner for client companies by leveraging all advertising operations across more than 70 services and maximizing assets such as "Rakuten Members," "Rakuten Points," "brand strength," and "member data," using synergies within the "Rakuten ecosystem.

Position:

Why We Hire

Over 100 million IDs and purchase records accumulated within the "Rakuten ecosystem" built by the Rakuten Group. We have not yet been able to fully leverage this overwhelming asset.
Now, we aim to redefine this massive asset in the realm of advertising and elevate it into the group's "fourth pillar" that drives growth. We are seeking a leader who can lead this uncharted challenge.
To do so, we need the expertise of people with extensive industry track records and connections, and we are looking for those who find fulfillment in driving businesses on the front lines of management and are willing to contribute.

1. Achieving discontinuous growth through Advertising × “Rakuten’s assets × AI”
You will have the opportunity to build an unprecedented business model using Japan’s unique assets - over 100 million IDs and purchase data, plus AI technology.

2. Expanding a “well-connected” career as a professional
For those with deep industry knowledge and connections, it’s possible to take on a leadership role driving Rakuten’s “fourth pillar” in an environment close to top management.

Including desired role, phase, and impact, able to elevate one’s career to the next level

Position Details

As Head of Advertising Product Management at Rakuten Marketing
Platform, you will be responsible for everything from product strategy to development, growth, and monetization.
The scope of this position is not limited to defining requirements for individual products or managing development projects.

While assessing market conditions, advertiser and marketer needs, competing platforms, AdTech/MarTech technology trends, and changes in the privacy environment, you will define which product areas Rakuten should build long-term competitive advantages in.
You will then combine Rakuten Group assets - commerce, data, media, fintech, mobile, points, and more - to realize advertising and marketing solutions that only Rakuten can deliver.

You will also build the product portfolio using the best methods, not limited to in-house development but including alliances and leveraging external products with domestic and international AdTech/MarTech companies, media, platform providers, and technology partners.

This includes using external approaches as appropriate to construct the optimal product portfolio.

It is also an important role to connect market needs gathered from sales and client organizations, customer and marketing insights obtained from Relational Marketing Intelligence, and the technical capabilities of engineering and data teams, and implement them into the market as Products.
Furthermore, you will continuously evaluate each product’s revenue, profitability, usage, and competitiveness to decide “what to grow,” “what new to build,” “what to consolidate or retire,” and “what to acquire through external partnerships.”

While making those decisions, you will maximize the overall value of the product portfolio.
As a member of the management team for the Marketing Solutions business,
you are expected to lead business growth and build competitive advantage with Product at the core.