About the Opportunity

Pallet has proven that some of the world’s largest logistics companies will buy and deploy our technology. Now we’re building the marketing engine that will help us reach the next hundred.

As the Founding Growth Lead, you’ll help build the systems and programs that turn market awareness into qualified enterprise pipeline. You’ll work across paid acquisition, email, website conversion, content distribution, ABM, SEO, AEO, and emerging channels—figuring out where to invest, what to test, and how to scale what works.

This is not a role where you’ll inherit a mature playbook and optimize around the edges. You’ll have the opportunity to shape how Pallet approaches demand generation: testing new channels, building repeatable programs, and developing the infrastructure we need to understand what is actually driving pipeline and revenue.

We don’t expect you to be the deepest technical expert in every channel. We do expect you to understand how the pieces fit together, develop strong opinions about what works, go deep when necessary, and bring in specialized partners when they can help us move faster.

You’ll also help build the operating foundation behind our growth engine—from attribution and automation to lead routing, segmentation, website tracking, and funnel reporting. The goal is simple: understand where growth comes from, double down on what works, and build a demand engine that can scale with the company.

How you will make an impact

• Scale paid and digital programs that generate qualified enterprise pipeline
• Test and develop new channels, audiences, and campaigns
• Improve website conversion, landing pages, messaging, and tracking
• Own email, nurture, segmentation, and marketing automation
• Measure performance across channels, pipeline, and revenue
• Build ABM programs for priority enterprise accounts
• Distribute content across paid, owned, SEO, and AEO channels
• Manage agencies, contractors, and specialized partners
• Partner with Sales to improve lead quality and accelerate pipeline

Preferred experience

• 3-7 years of growth, digital, demand generation, or ABM experience
• Experience marketing enterprise technology with a sales-led buying process
• Experience across several channels, including paid digital, email, website, and content
• Working knowledge of marketing automation, attribution, CRM reporting, and website tracking
• Understanding of MQLs, SQLs, pipeline, and revenue conversion
• Depth in at least one channel and the ability to learn adjacent channels quickly
• Evidence of fast career progression and strong learning ability
• Experience at a rapidly growing startup or a top-tier university background

Interview Process

• Chat with Christy - Founding GTM Recruiter - 30 mins
• Chat with Jason Feng - 30-45 mins 
• Proficiency Assessment - Account Prioritization Case Study 
• Final Interview - ~3 hours
• Brief Background Check and Reference Check

We move fast, and we’ll keep you informed at every stage of the process. 

Location

• 4-5 days a week in Fidi San Francisco or Soho New York City

Compensation

The estimated salary range for this role is $140,000-$200,000, depending on experience and skill set. In addition to base salary, we offer competitive equity, benefits, and opportunities for growth. Final compensation will be determined based on a combination of factors, including experience, qualifications, and location.