KEY RESPONSIBILITIES 

Website Content & Governance 

• Own the end-to-end management of property onboarding, content updates, publishing, and quality assurance across Ascott's global brand website, ensuring compliance with brand standards, SEO best practices, and content governance requirements. 

• Serve as the primary point of coordination between regional teams, internal stakeholders, and external vendors on website content initiatives and enhancement projects. 

• Establish and maintain website content governance processes, approval workflows, and quality controls to ensure content accuracy, consistency, and relevance. 

• Conduct regular content and website audits, identify optimisation opportunities, and drive remediation plans to enhance content quality and user experience. 

SEO & Discoverability 

• Support the execution and continuous enhancement of the website SEO content framework to improve organic visibility, traffic, and website performance. 

• Own and drive SEO optimisation initiatives including keyword research, metadata optimisation, internal linking, content reviews, and content refresh programmes. 

• Monitor website performance across search engines and emerging AI-assisted search experiences, and identify opportunities to improve discoverability, engagement, and content effectiveness. 

• Partner with agencies and internal stakeholders to implement SEO recommendations, track performance, and provide actionable insights on search trends and optimisation priorities. 

Digital Experience & Optimisation 

• Support the planning, coordination, and implementation of website enhancement and optimisation initiatives, ensuring timely delivery and alignment with business objectives. 

• Analyse website and content performance data to identify opportunities to improve traffic, engagement, conversion, and overall digital experience. 

• Manage the implementation of website content layouts, campaign landing pages, and digital content experiences in accordance with brand and user experience standards. 

• Manage UAT planning and execution for website enhancements and new feature releases, ensuring quality, functionality, and business requirements are met. 

• Track project progress, risks, dependencies, and outcomes, driving timely resolution and stakeholder alignment. 

Stakeholder & Vendor Management 

• Manage relationships with agencies, technology vendors, and external partners to ensure quality delivery and achievement of project objectives. 

• Collaborate with internal stakeholders and external vendor teams to align priorities and drive execution. 

• Provide guidance and support to regional teams and properties on website content, SEO, and digital experience best practices. 

Project Governance & Support 

• Support project governance activities including documentation, budgeting, purchase requests, vendor management, and invoicing for assigned initiatives. 

• Support strategic digital experience initiatives and other projects as required. 

REQUIREMENTS 

• Degree in Digital Marketing, Communications, Information Technology, Business, Multimedia, Design, or a related discipline. 

• Preferably 2-5 years of experience in website content management, SEO, digital marketing, web analytics, digital experience, or related disciplines. 

• Strong understanding of SEO principles, including keyword research, metadata optimisation, content strategy, information architecture, internal linking, and technical SEO fundamentals. 

• Experience managing content management systems (CMS), website publishing workflows, and digital campaign implementation. 

• Working knowledge of web analytics platforms and the ability to translate performance data into actionable recommendations. 

• Understanding of user experience (UX) principles and digital customer journeys. 

• Demonstrated ability to manage multiple stakeholders, vendors, and concurrent projects in a fast-paced environment. 

• Strong analytical, problem-solving, project management, and communication skills. 

• Highly organised, detail-oriented, and able to work independently with minimal supervision. 

• Experience in hospitality, travel, e-commerce, or multi-market digital environments will be an advantage.