About the Role

The client is a semi-luxury e-commerce brand with two physical retail locations and a growing wholesale channel. We're looking for a sharp, proactive Executive Assistant & Customer Experience Specialist to keep the founder's world organised and make sure every customer feels looked after.

This is not a purely reactive inbox role — you'll triage, investigate, draft, and close loops. You'll be the founder's right hand: managing email across customer service and wholesale channels, flagging priority action items, and helping the business run smoothly day-to-day.

What You'll Do

Executive Assistant

•       Monitor and manage the founder's email inbox; triage and prioritise daily action items

•       Draft email responses and compile a daily review list for founder approval before sending

•       Monitor the wholesale inbox and draft outreach/responses for wholesale leads and partnerships

•       Manage calendar, schedule calls, and coordinate follow-ups

•       Help keep the founder organised, focused, and ahead of deadlines

Customer Experience

•       Handle customer enquiries via email, SMS, and any live channels within defined SLAs

•       Use Shopify Admin to investigate orders, fulfillment statuses, and customer history

•       Resolve issues with empathy, speed, and brand-aligned communication

•       Coordinate with store teams and fulfillment to close cases end-to-end

•       Maintain and update macros, FAQs, and lightweight SOPs

•       Identify recurring issues and flag them with suggested fixes

•       Provide a daily summary of volume, themes, and escalations

Must-Haves

•       Excellent written English — polished, warm, and professional

•       Strong organisational skills and high attention to detail

•       Experience with Google Workspace (Gmail, Docs, Sheets, Drive)

•       Comfortable with Shopify Admin for order lookups and customer history

•       Proactive communicator — you flag problems early and follow through

•       Able to work Hawaii Standard Time (HST) business hours

•       South African accent preferred for any voice-based customer interactions

Nice-to-Haves

•       Klaviyo (or similar ESP) — ability to check customer tiers and purchase history

•       Experience with helpdesk tools (Gorgias, Zendesk, Help Scout, or similar)

•       Background in e-commerce, retail, or luxury/semi-luxury customer service

•       Experience supporting wholesale or B2B email outreach

What Success Looks Like

•       The founder's inbox is organised, prioritised, and actioned daily with zero dropped balls

•       Customers receive warm, on-brand responses within agreed SLAs

•       Wholesale enquiries are followed up consistently and professionally

•       The founder spends less time in reactive mode and more time on big-picture work

If you're someone who gets satisfaction from making a busy founder's life easier and genuinely enjoys delivering great customer experiences — this role is for you.