Your role and responsibilities

In this role, you will have the opportunity to implement and execute product marketing strategies in the assigned area to achieve business objectives in line with the global product strategy. Each day, you will support the sales organization in driving sales and services for assigned products, responding to customer needs by analysing market and competitor trends to identify new opportunities, and representing the local business in global market forums. You will also showcase your expertise by collaborating with the factory to define product specifications aligned with market requirements and supporting activities including development, launch, maintenance, pricing, and profitability of the product range.

The work model for the role is: hybrid

This role is contributing to the Smart Building division in Taiwan. Main stakeholders are Channel, customer, Sales

You will be mainly accountable for:

• Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
• Supporting business plan creation focused on driving business development for a defined market and implements Division market pricing policy.
• Driving sales efficiency by providing appropriate product knowledge information and training (both technical and sales) to each salesperson.
• Analyzing local market size, trends, customer needs, and competitors to identify offering gaps, assess ABB’s position, and define product marketing priorities.