VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling.  

We are looking for an exceptional District Manager to join VF in order to manage all VF stores based in Madrid, Andalucía and Portugal. The position is based in Madrid.

Let’s talk about the role!    

The District Manager leads a portfolio of stores of multiple brands, to deliver outstanding commercial results, operational excellence, and an exceptional customer experience. They serve as the primary leader for Store Managers, ensuring strong execution of retail standards, people development, brand expression, and continuous improvement. This role acts as the critical connector between store teams and headquarters, driving accountability, engagement, and performance across all KPIs.

PRIMARY ACCOUNTABILITIES

Leadership and performance management

Lead Store Managers to deliver sales, profitability, productivity, and KPI objectives across the

district.

Analyze performance trends, identify risks and opportunities, and implement action plans to drive

results.

Conduct structured store visits focused on coaching, performance assessment, and execution quality.

Lead focused performance recovery plans in underperforming stores, providing hands on support and coaching until sustainable improvement is achieved.

Translate performance data into clear, practical insights for Store Managers, linking commercial results to behaviours and actions in store, ensuring high standards of customer experience.

Operational Excellence and execution

Ensure flawless execution of brand and operational standards including visual merchandising, in‑store

marketing, and operational routines.

Oversee inventory management accuracy, stock flow, and shrink prevention.

Ensure stores meet all compliance requirements: health & safety, labor law, security, and audit standards.

Support openings, closures, remodels, and new retail initiatives within the district.

Manage workforce hours to store budgets, in compliance with labor regulations and company policies.

Ensure store teams are clear on priorities, focusing on a small number of high impact actions rather than competing initiatives.

Customer experience and brand elevation

Champion world‑class customer experience across the region ensuring service standards are

exceeded.

Monitor customer metrics and drive improvement plans across districts.

Ensure strong brand expression through VM quality, store environment, and storytelling excellence.

People leadership and Talent Development

Recruit, onboard, and develop Store Managers and future leaders through coaching, feedback, and capability-building programs.

Conduct regular performance reviews, manage underperformance, and drive succession planning.

Promote an inclusive, people‑first culture focused on teamwork, accountability, and engagement.

Identify training needs and partner with HR/Training teams on development initiatives.

Champion team development, ensuring we have succession plan, internal promotions, consistency of execution across stores.

Customer and Brand experience

Champion brand DNA across stores ensuring strong visual identity, product storytelling, and elevated customer experience.

Ensure stores execute brand initiatives and marketing campaigns consistently and on time.

Model exceptional customer service and coach store teams to adopt best practices.

Cross functional /brand collaboration and communication

Act as the voice of stores with Brand’s HQ functions (Merchandising, VM), collaborate with central retail operations.

Communicate priorities, process changes, and performance expectations clearly to Store Managers.

Leverage technology and digital tools to support operations and reporting routines.

Work closely with the Local HR, Health and Safety and Asset protection teams.

QUALIFICATIONS & SKILLS

-7+ years of retail leadership experience including multi‑site responsibility.

-Proven record of achieving commercial and operational results.

-Strong people leader with demonstrated coaching and development skills.

-Data‑driven decision maker with strong business acumen and planning capability.

-Able to manage complexity, ambiguity, and pace across multiple locations, while maintaining focus on execution excellence

-High learning agility and adaptability in fast‑paced, evolving retail environments

-Availability to travel internationally and to work on week ends.

-Residence in Madrid.

 What’s in it For You   

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.  

• A supportive feedback-based culture where respect and integrity guide us in what we do  

• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together  

• Be part of an iconic lifestyle brand in a multi brand, multi countries organization  

• A discount card with 50% on all VF brands  

Free to Be, Inclusion & Diversity    

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.   

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.  

If you like what you have read and want to join our team then we would like to hear from you!   

Hiring Range:

annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.