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Disney+ is one of the leading premium video streaming services in the world. It is the dedicated home for streaming movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more.  It is available on most internet-connected devices and offers a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios

Overall Purpose of the Role

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

In this Partner Marketing leadership role, you will shape and bring to life Disney’s APAC partner marketing strategy, leading a high-performing team to unlock growth through innovative collaborations and world-class partnerships. Working closely with partners, country leadership teams, and cross-functional stakeholders, you will identify opportunities that connect Disney’s beloved brands with audiences in meaningful ways while delivering measurable business outcomes. You will also champion a culture of learning and innovation, using insights, performance data, and strategic thinking to strengthen partner investment, elevate marketing effectiveness, and scale successful initiatives across the region and beyond.

A key aspect for the role is to build positive relationships between our partners and work collaboratively across business to deliver best in class Disney+ partner programs and promote effective ways of working.  

Key Responsibilities

• Team Leadership: Lead and mentor a high performing team of Partner Marketing regional experts.
• Strategic Leadership: Develop and deliver on the Partner Marketing strategy for APAC with a clear view on how it will deliver business outcomes, and contribute to broader APAC goals
• Development: Partner with Disney Partnerships team to secure new and grow existing marketing investment and effectiveness from partners
• Strategy development: Identify strategic opportunities that can scale across the region and with the global team
• Creative: Lead team to build market leading creative with partners
• Full Funnel: Deliver full funnel campaigns with partners spanning ATL and BTL marketing, through working with partners to optimize sales across their digital, call centers and retail environments.
• Local knowledge: Partner with the Disney country leaderships teams to align on key priorities for each market, title priorities, and goals for the market
• Analysis: Provide thought partnership and guidance around opportunity sizing, identifying consumer & partner motivations, key GTM levers and clear success metrics for initiatives across existing & new partnerships in the region.
• Culture Building: Promote an inclusive and innovative culture that values integrity, creativity and Collaboration.
• Client Servicing:  Excellence in client servicing, helping build long term relationships with our largest strategic partners and delivering a seamless partner experience
• Cross-Functional Partnership: Collaborate with Product & Tech, Content, Retail Marketing, and other Disney teams to advance DTC business.
• Develop a strong learning culture, defining actions to improve effectiveness, increasing investment from partners, and prioritizing opportunities to maximise impact
• Best Practices: Define and implement processes for identifying relevant partners and ensure effective deal execution across the region.
• Brand Champion: Ensure that Disney’s guidelines, IP usage and ways of working are clearly set out, processes smooth, and creative well executed

Scope of partnerships

The scope of partnerships spans multiple verticals, including but not limited to:

• Telecommunications
• Streaming
• Retail
• Ecommerce
• Consumer Electronics
• Financial services
• Utilities
• Broadcasters

Experience and Professional Qualifications Required

Number of years’ experience, Qualifications and People Management experience

• Minimum of 12+ years of experience in marketing including significant experience in Partner Marketing, and managing Partner Marketing channels
• Excellent regional knowledge and expertise, ideally with experience in KR, JP and SEA
• Strong balance of strategic and operational skills; ability to lead in dynamic, fast-paced environments.
• An expert in full funnel marketing, including Retail / Sales
• Entrepreneurial mindset: consumer-oriented and impact oriented.
• Strong communication and influence skills with a track record of collaborating effectively and driving initiatives with cross-functional partners.
• Adaptable, proactive, and results-driven with a strategic and agile mindset.
• Experience in multinational, highly matrixed organizations
• Experience in leading teams across multiple markets in APAC

Areas of Accountability

Who accountable to, what and who accountable for and any budget responsibility

Reports to – dual reporting

• VP, Marketing APAC, DTC
• VP, Partnerships APAC, DTC

Direct reports - 5

Works closely with:

• Country level DTC leadership team
• Country level The Walt Disney Company teams including cross line of business teams (Theatrical, Parks, Consumer Products etc)
• Global DTC Partnerships team

Skills Required

Highlighting the key technical, language and job related skills required

• Business development, partnerships or other client facings skills
• Strong negotiation skills
• Deep local market experience and established relationships with senior business leaders.
• Consistent track record of exceeding targets.
• Fluency in English is a must, a second Asian language is preferred

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