Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

The Opportunity

The Director, MarTech Data & Platforms, will play a critical role in building and advancing a world-class data and tech foundation to power end-to-end journeys within owned-channel marketing for P&C Insurance. This hands-on leader will work alongside data and platform SMEs to execute within our Snowflake data domains, hydrate our CDP, and deliver advanced journeys within Salesforce Marketing Cloud. This role will increasingly build towards an augmented AI future, with semantic ontologies powering both agents and HITL.

This role partners closely with the Audience team to translate audience requirements into well-designed and governed views, clear ERDs connecting member and product-level domains, and aligned schemas in Salesforce D360. In addition, Salesforce platform expertise will be critical – including Journey Builder, Email Studio, Automation Studio, Intelligence Reports, Data Extensions, SQL, and AMPscript.

If you’re a data-driven, technical marketing expert looking to shape the future of P&C marketing, this role is for you.

This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site 4 days per week.

Relocation assistance is not available for this position.

What you'll do:

• Deliver zero-copy zero-share data from Snowflake to Salesforce CDP for use in multiple downstream channels including, but not limited to, email, outbound call, 2-way SMS, direct mail, on-site placements and call-center rep offers.
• Precisely execute data delivery, with a focus on data freshness, audience accuracy, send readiness, governance, and business context.
• Partner with IT to align architectural standards for CDP hydration patterns including schema mapping, identity resolution, batch vs. real-time and full historical loads vs. incremental deltas.
• Ensure pipeline reliability and stability with monitoring, alerting, and reconciliation.
• Specifically responsible for technical aspects of journeys, triggers, and decisioning, in close partnership with the audience and channel teams.
• Manage a small team of data engineers and technical platform leads including hiring, coaching, and setting a high bar for execution.
• Always-on learning and staying technical enough to challenge designs and unblock the team will be critical.
• Understand and enable consent, preference, suppressions, and privacy requirements.
• Partner with enterprise MarTech team on enabling additional platform integrations for real-time personalization, creative and workflow, and NLP-based SMS, including Pega, AEM & Workfront, and Drips.

What you have:

• Bachelor’s degree in Business, Marketing, or a related field, or equivalent experience.
• 8-10 years of experience in Snowflake (or related data platforms), database marketing, and Salesforce Data 360 (or similar CDPs) – data expertise is a requirement for this role.
• 8-10 years of experience with Salesforce Marketing Cloud, CRM, email, digital, SMS, outbound call, direct mail, or related 1:1 marketing disciplines.
• Strong proficiency with SQL, Python, JSON, APIs and related to build and optimize target audiences, segmentation, and data extensions.
• Experience using AMPscript, HTML/CSS, Journey Builder, Automation Studio, Email Studio, and other SFMC capabilities to create personalized and dynamic marketing experiences.
• Strong understanding of journey orchestration, audience segmentation, personalization, testing, and cross-channel marketing best practices.
• Ability to translate strategic objectives into actionable marketing plans and technical requirements, balancing strategic thinking with hands-on execution.
• Excellent communication and relationship-building skills, with the ability to effectively influence and collaborate with both business and technical stakeholders.
• Proven ability to independently manage multiple priorities and projects in a fast-paced environment, exercise sound judgment, and consistently meet delivery commitments.

What sets you apart:

• 5+ years of journey orchestration experience within Financial Services, Insurance, or another regulated industry.
• Experience with Salesforce Marketing Cloud, CDPs, enterprise marketing automation platforms, or similar Martech ecosystems. Salesforce Marketing Cloud Certifications a plus.
• Proficiency with SQL, Python, JSON, APIs, with the ability to troubleshoot and optimize technical solutions.
• Experience with AI including agentic capabilities (like AgentForce, CoCo and related technologies) and data context needed to power agents.
• Prior experience managing complex audience strategies and defining audience requirements to ensure alignment with customer needs and business objectives.
• A strong foundation in leveraging data to fuel campaign optimizations including familiarity with Next Best Action and predictive models to drive leads prioritization and scoring.
• Highly effective communicator and relationship-builder who can influence stakeholders through both data-driven recommendations and strong cross-functional partnerships.
• US military experience gained through military service or gained as a military spouse / domestic partner.

Compensation range: The salary range for this position is: $143,320 - $273,930.

USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.