The Role:

The Director of Product Marketing is critical to the success of the commercial launch of IMVT-1402 and the successful transformation of the company from a clinical-stage company to a commercial-stage company.  Reporting to the Senior Vice President of Commercial, this position helps build strategic and tactical launch plans for IMVT-1402 in Graves’ Disease.

Key Responsibilities:

Product Marketing

• Develop an insight driven marketing strategy and positioning for the brand through the application of a strategic framework that relies on key leverage points and strategic choices to determine targeting scenarios.
  • Lead cross functional team, build and shape all launch plans to ensure organizational readiness and success
• Partner closely with Business Analytics to develop robust market research plan to ensure market insights and competitive intelligence are included in all plans and forecast assumptions.
  • Partner with Analytics to shape market research, inform key performance metrics, and measure the effectiveness of marketing initiatives.
• Develop and implement tactics aligned to the brand strategic choices and key leverage points. Ensure alignment with product positioning, and messaging across targeted HCP and consumer tactics while maintaining a high standard of quality and compliance for Immunovant.
• Lead the implementation of a disease educational campaign shaping the market for a new entrant and catalyzing a change in Graves’ Disease understanding and treatment approach
• Lead implementation of brand/launch strategies through development of effective promotional materials for key customer segments (e.g., HCPs, patients, KOLs, allied health professionals, market access stakeholders) and across multiple channels.
• Partner with digital marketing to establish all multi-channel specific strategies and tactics including those necessary to support the Customer Engagement team e.g.: face to face, digital, CRM etc.
• Maintain expertise in disease state, competitive landscape, and market dynamics, informing potential pivots in strategic and executional approach as needed
• Responsible for the management and evaluation of key agencies and vendors

Requirements:

• BA/BS required; MBA and/or other relevant graduate degree preferred
• 8+ years of marketing experience in a biotechnology or pharmaceutical organization. Launch experience required
• Track record of enterprise influence - able to lead through ambiguity, align diverse stakeholders, and drive decisions across functions outside of direct reporting lines.
• Strong communication skills; able to synthesize complex inputs into clear recommendations for senior leadership.
• Demonstrated analytical and problem-solving skills, leading to the development of innovative marketing initiatives.

Work Environment:

• Remote
• Dynamic, interactive, fast-paced, and entrepreneurial environment 
• Domestic or international travel are required (20% - 25%)