Role summary and impact 

This role is within the Data, Tech, and Analytics (DTA) team, within the Global Client Solutions organisation. The Global Client Solutions (GCS) team is responsible for all global clients within WPP. DTA is responsible for servicing clients with best-in-class data solutions, data strategy, analytics, technology and AI solutions to drive client growth. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. 

Who we are looking for 

We are seeking a Director of Global Client Enablement to drive adoption, scale and measurable value from WPP Open across a portfolio of global client accounts hubbed in France. This role is ideal for someone who thrives in a hands-on environment, working closely with clients, agencies, and internal teams to drive adoption, engagement, and measurable value from our platform and DTA services. 

You will be responsible for assessing adoption, identifying opportunities and blockers, and coordinating prioritised adoption plans, ensuring that client teams are trained and supported, and that feedback loops are established to continuously improve the client and user experience. You will work alongside regional and global enablement leaders to ensure your cluster’s enablement efforts align with WPP Media’s broader business objectives (Keep, Grow, Win). 

What you’ll do 

• Client-team adoption:
  • Manage enablement programs for two key global client accounts within the French hub.
  • Assess adoption maturity, client priorities and use cases.
  • Identify opportunities and blockers and create clear, prioritised adoption plans.
  • Ensure client teams are onboarded effectively and supported through adoption of WPP Open, including relevant media tools, Agent Hub and Open Intelligence. Partner with account teams to expand product usage and deliver measurable business impact. 

• Hands-on enablement delivery:
  • Deliver tailored product walkthroughs, demos and training, supported by practical guidance and best practice.
  • Drive change management and adoption through the enablement programme, establishing the governance, capability and ways of working required for sustained adoption, with ongoing ownership transitioning to the appropriate account BAU owner.

• Cross-functional enablement: 
  • Connect and coordinate the relevant WPP capabilities required to support the agreed adoption plan, while delivery accountability remains with the appropriate specialist teams.
  • Surface, document and route product, data or technical blockers to the appropriate specialist teams, track progress and maintain alignment through resolution without assuming specialist delivery ownership. 
• Performance tracking & reporting:
  • Monitor adoption metrics, engagement levels and client satisfaction across the portfolio.
  • Evidence measurable client value, identify trends and gaps, reassess adoption maturity and adjust priorities and adoption plans with regional Enablement leadership. 
• Support for growth & retention:
  • Identify opportunities for deeper adoption, optimisation and new WPP Open use cases that create measurable client value and support growth and retention.
  • Contribute to pitches where relevant, and develop enablement materials, case studies and success stories that evidence impact and can be reused across clients. 

The role coordinates enablement and adoption; technical deployment, configuration, integration and specialist delivery remain with the relevant Product and capability teams. 

Skills and Experience 

• Experience in client enablement, customer success, change management or training within a technology or data-driven organisation. 
• Strong understanding of technology and AI-enabled platforms and ability to act as a confident product advocate. 
• Excellent communication and interpersonal skills, with the ability to build trust and influence stakeholders. 
• Ability to work collaboratively across functions and manage multiple client priorities. 
• Analytical mindset with the ability to interpret adoption data and translate insights into action. 
• Familiarity with media planning and buying workflows is a plus but not required. 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. 

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. 

Please note that while our philosophy is the same across WPP, benefits may vary by office/country. 

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