Company: RDX Sports
Location: Islamabad, Pakistan — Onsite
Employment Type: Full-Time

Key Responsibilities

• Lead global brand strategy, marketing, creative direction, e-commerce growth, and Shopify development across international markets.
• Oversee creative, content, paid media, organic marketing, social media, and performance marketing teams.
• Develop brand positioning, integrated campaigns, and marketing strategies aligned with business growth objectives.
• Lead creative campaigns, product storytelling, photography, videography, and digital content production.
• Manage paid advertising across Meta, Google, YouTube, and other relevant platforms, ensuring measurable ROI.
• Oversee organic marketing, social media, influencer collaborations, content planning, and community engagement.
• Lead the Shopify e-commerce and software development function, including website optimisation, integrations, technical roadmaps, and user experience.
• Align Shopify development priorities with commercial objectives, marketing initiatives, and customer experience.
• Drive e-commerce growth through conversion rate optimisation, product merchandising, customer acquisition, and retention strategies.
• Collaborate with sales, product, and operations teams on product launches, go-to-market strategies, and international expansion.
• Manage marketing and technology budgets, KPIs, performance reporting, and strategic recommendations to executive leadership.
• Recruit, develop, and lead multidisciplinary teams, establishing clear responsibilities, workflows, and accountability.
• Identify opportunities for AI-enabled marketing, automation, digital transformation, and operational efficiency.

Requirements

Qualifications & Requirements

• Bachelor's or master's degree in Marketing, Business Administration, E-Commerce, Digital Business, or a related field.
• Foreign education from a reputable international university is mandatory.
• 12–15+ years of progressive experience in brand management, integrated marketing, digital commerce, or related functions.
• Minimum 5 years of senior leadership experience managing multidisciplinary teams and strategic business functions.
• Proven experience with internationally recognised brands, global product-based companies, consumer brands, or international e-commerce businesses.
• Demonstrated experience leading creative, content, paid media, organic marketing, and performance marketing functions.
• Experience overseeing Shopify-based e-commerce operations and software development teams.
• Strong understanding of international markets, global brand positioning, e-commerce strategy, conversion optimisation, and digital analytics.
• Proven ability to connect brand strategy, marketing performance, technology, and commercial growth.
• Experience managing budgets, senior stakeholders, external agencies, and cross-functional teams.
• Experience in sports, fitness, apparel, consumer products, DTC, or international retail brands is highly preferred.
• Must be available to work onsite in Islamabad, Pakistan.

Benefits

⛽ Fuel Allowance

🏥 Medical Insurance

🍽 Free Lunch Facility (In-house)

🏋‍♂️ GYM Passport (Panel Gym's Free of Cost)

💰 Participatory Fund

💲 Market Competitive Salary

💻 Learning & Challenging Work Environment

👨‍💻 Amazing Work Culture

🛫 Paid Time off

👨‍👩‍👧‍👦 Group Life Insurance

⏳ Maternity Leaves and many more