Job Title: Digital Marketing & Commercial Analytics Manager

Division: Marketing & Digital

Job Type: Permanent, Full Time (35 hours per week)

Location: Hybrid - 2 days working from Head Office in Wembley Park; 3 days working from home

Reports To: Head of Digital & D2C Marketing

Direct Reports: Senior CRM Executive

We reserve the right to close this vacancy early should a high level of interest be received.

About The Role

We are looking for an experienced Digital Marketing & Commercial Analytics Manager to lead and develop our analytics strategy and capability across our Marketing & Digital team. You will turn data from our digital channels, D2C business, CRM and new-business projects into clear, actionable insights and recommendations that shape how we trade, market and grow.

As our digital, D2C and CRM activity continues to develop, we are looking strengthen our in-house analytics capability and build stronger foundations for how we use data and insight. This is a newly created role, designed to bring a consistent, evidence-based approach to decision-making across four workstreams: Digital Analysis, D2C Optimisation, New Business Analysis, and B2B & CRM strategy. The role will also work closely with our external agency partners, helping us use their expertise effectively while developing greater analytics capability within the team.

This is primarily a strategic role, with responsibility for shaping and leading our analytics approach and translating insight into clear actionable recommendations. You’ll also be willing to work hands-on with the data where needed, particularly while we build stronger analytical foundations across the team. Strong people and relationship building skills will be key as you’ll manage and develop the Senior CRM executive and work closely with our HQ teams,

You will report to the Head of Digital & D2C Marketing and work closely with colleagues in marketing, trading, CRM, sales and senior leadership to help build a more proactive, insight-led approach to decision-making.

Key Responsibilities

Digital Analysis

• Build, develop and own performance reporting across paid, owned and earned digital channels.
• Build a single source of truth for campaign effectiveness, replacing fragmented, inconsistent reporting.
• Run funnel diagnostics to identify drop-off points and growth opportunities across the customer journey.
• Turn platform data into prioritised recommendations, and agree a test-and-learn plan with channel owners.

D2C Optimisation

• Develop, improve and own conversion rate, average order value (AOV) and retention analytics for our direct-to-consumer business.
• Provide insight to the Trading and Acquisition/Retention teams to inform strategy promotion and lifecycle decisions.
• Use data and insight to identify friction across the D2C purchase journey and help prioritise fixes with UX and CRO colleagues.
• Develop and maintain recurring performance dashboards for senior stakeholders.

B2B & CRM Strategy

• Own and develop CRM analysis and strategy, working closely with the CRM team on data quality, segmentation and campaign performance.

• Support our B2B and education growth agenda with the insight and analysis needed to size and prioritise opportunities across our portfolio.
• Connect CRM performance to wider commercial and B2B outcomes through clear, regular insight and reporting.

New-Business Analysis

• Provide analytical support to our proof-of-concept process for new products and opportunities
• Support the assessment of new opportunities as they enter the triage pipeline; providing objective, data-backed recommendations
• Present pilot results and recommendations to senior leadership to support clear embed-or-stop decisions

Leadership & Collaboration

• Act as the analytics subject matter expert in Marketing & Digital leadership discussions, providing clear, evidence-based recommendations and constructive challenge.
• Coach and support colleagues who currently run their own reporting, helping to build analytical confidence and capability across the team
• Set analytical standards and methods to improve consistency and quality across the different workstreams
• Line manages, coach and develop the Senior CRM Executive, providing clear direction, support and opportunities for development.
• Build strong working relationships with Tokyo HQ teams, acting as a key liaison on analytics and data requirements and connecting global capability with local business needs.
• Work collaboratively with the Head of Digital & D2C, Head of Marketing, Head of Sales Divisions, content and brand leads and finance and other key stakeholders across the business.

Requirements

Essential

• Substantial, proven experience in marketing analytics, insight or CRM strategy role(s), ideally across both D2C and B2B
• Track record of building or scaling analytics capability within a marketing or commercial team
• Previous people management experience with the ability to coach, support and develop others.
• Strong communication and relationship building skills, with the ability to work collaboratively across internal teams, senior stakeholders and Tokyo HQ.
• Strong SQL and data-querying skills, plus experience with a CRM platform such as Salesforce, HubSpot or Dynamics
• Experience with digital analytics and BI tools such as GA4, Looker, Power BI or Tableau
• Commercial mindset: you connect data to business outcomes rather than just reporting numbers
• Confident presenting clear, evidence-based recommendations to senior stakeholders and influencing without formal authority
• Strong understanding of data governance, tracking standards and data quality management across digital analytics platforms.
• Structured approach to measurement and experimentation design
• Comfortable working autonomously in a newly created role with evolving scope, taking a strategic approach while remaining willing to work hands-on when needed.

Desirable

• Experience using AI-powered analytics, reporting and automation tools to improve insight generation and operational efficiency.
• Ability to identify emerging analytics, AI and measurement technologies and assess their potential business value.
• Background in consumer electronics, education or institutional B2B sales

Benefits

• 25 days annual leave plus Bank Holidays
• Paid Birthday Day Off
• Competitive Salary & Bonus Scheme
• Fantastic Healthcare Benefits available from Day One: Private Medical Insurance via BUPA, Permanent Health Insurance, Medicash Health Plan
• Excellent non-contributory Pension Scheme, up to 14%**
• Employee Discount, up to 50%**
• Anytime access to retail discounts at 200+ retailers (Reward Gateway)
• Anytime access to personal development and training courses via LinkedIn Learning
• Casio Sponsorship Scheme for employee charity fundraising
• Head Office team social events and activities including giveaways and reward & recognition incentives
• Join a company that's been certified as a 'Great Place to Work'!