Marketing Service Specialist

Lisbon, Portugal

Remote/Home-based

Full Time

This role adds immediate value by supporting Salesforce Marketing Cloud campaigns, CoE briefings, landing page and email validation, campaign documentation, process improvement and audit readiness.

Both roles should be able to back each other up over time. The goal is that every critical capability is present in the team at least twice.

We are looking for two Dutch-speaking colleagues who are accurate, proactive, curious and comfortable working in a structured environment. You enjoy learning new tools, improving processes and contributing to a positive team that is building something meaningful together.

What do you bring?

Must-have capabilities:

• Excellent command of Dutch and English, both written and spoken.
• Accurate, structured and reliable way of working.
• Strong administrative discipline and ability to document work clearly.
• Comfortable working with data, lists, fields, filters and quality checks.
• Ability to manage multiple campaign tasks, deadlines and stakeholders.
• Proactive communication style: you raise risks, ask questions and follow up.
• Positive, solution-oriented attitude and strong team spirit.
• Ability to learn new tools quickly and apply them consistently.

Strongly preferred capabilities:

• Experience with healthcare, pharmaceutical services, B2B marketing or regulated communications.
• Experience with Salesforce, Salesforce Marketing Cloud, LinkedIn or similar campaign tools.
• Experience with audience selection, segmentation or CRM/database work.
• Knowledge of OneKey, HCP/HCO data or healthcare professional databases.
• Experience with DeSelect or similar segmentation tools.
• Understanding of the Dutch healthcare landscape, including healthcare professionals, specialties, hospitals, pharmacies, primary care and care pathways.
• Experience with ISO, SOPs, audit documentation or quality-controlled processes.
• Experience coordinating with offshore or nearshore delivery teams.
• Affinity with automation, process improvement and digital campaign delivery.

This role should be strong in:

• Salesforce Marketing Cloud campaign support
• CoE briefing and follow-up
• Landing page and email validation
• Ask SAM/Jira workflow support
• Campaign documentation and audit evidence
• SOP and work instruction maintenance
• Process improvement and automation
• Campaign KPI and closure reporting

Immediate value in the first 3 months:

• Prepare and track complete CoE briefings.
• Support test email and landing page validation.
• Maintain campaign evidence files and closure checklists.
• Start documenting recurring processes and work instructions.
• Identify quick-win automation and standardization opportunities.

What success looks like after 6–12 months

• Both nearshore colleagues are fully integrated into daily Marketing Services operations.
• Each critical capability has at least two trained people in the team.
• DeSelect/OneKey audience selections can be performed and validated by more than one person.
• Salesforce Marketing Cloud campaigns and landing pages can be briefed, tested and documented more consistently.
• Campaign documentation is complete, standardized and audit-ready.
• Manual work has been reduced through templates, structured briefing and automation.
• The local team has more capacity for client management, complex campaigns, commercial development and future service innovation.
• Clients experience more proactive communication, clearer planning and reliable delivery.

Why you are a good fit for us:

Marketing Services is a team in transition. We deliver important healthcare communications in a highly regulated environment, while also building a more digital, scalable and measurable service model.

You are a good fit if you like to combine accuracy with initiative. You enjoy structured work, but you also see where things can be improved. You are comfortable working with campaign data, digital tools, documentation and multiple stakeholders. You take ownership, communicate clearly and help create calm and control in a busy environment.

With us, you will have the opportunity to grow into a key role in Dutch healthcare marketing operations, contribute to future-proof services, and help build a team where quality, collaboration and smart solutions make a real difference.

It's an exciting time to join and reimagine what's possible in healthcare.

IQVIA is a strong advocate of diversity and inclusion in the workplace. We believe that a work environment that embraces diversity will give us a competitive advantage in the global marketplace and enhance our success. We believe that an inclusive and respectful workplace culture fosters a sense of belonging among our employees, builds a stronger team, and allows individual employees the opportunity to maximize their personal potential.

IQVIA is a leading global provider of clinical research services, commercial insights, and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com.

IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.

At IQVIA, we believe that diversity, inclusion, and belonging empower our mission to accelerate innovation for a healthier world. We create a culture of belonging by valuing the perspectives of all talented employees worldwide and providing them with the opportunity to power smarter healthcare for everyone, everywhere. When our talented employees bring their authentic selves and their diverse experiences to work, they enable us to accomplish extraordinary things. Multifaceted thought processes spark innovation. Multi-talented collaboration harnesses innovation to deliver superior outcomes. Likewise, as part of this culture, IQVIA is committed to ensuring effective equality between women and men, integrating it as a strategic principle in its corporate and human resources policies.