Role Summary 

The Customer Engagement Marketing Specialist is responsible for driving PropertyGuru’s customer engagement strategy across Agent and Developer customer segments through integrated marketing execution spanning events, digital channels, and CRM. 

The role leads customer-facing events, community-building programs, and integrated engagement campaigns — combining event marketing, digital marketing, and CRM-driven lifecycle communications — that strengthen customer relationships, increase product adoption, improve retention, and drive commercial growth. 

Key Responsibilities 

1. Customer Engagement & Event Marketing 

Lead and execute customer engagement initiatives including industry summits, product launches, awards, customer appreciation events, networking sessions etc. Manage event strategy, budgeting, vendors, logistics, communications, and post-event reporting. 

• Develop annual engagement calendars aligned with commercial priorities and customer lifecycle stages. 

• Manage end-to-end event execution including concept development, budget management, vendor sourcing and management, logistics coordination, attendee communications, event operations, and post-event reporting. 

• Ensure high-quality customer experiences that strengthen brand perception and customer relationships. 

2. Integrated Marketing Campaigns (Digital, CRM & Content) 

Plan and execute integrated customer marketing campaigns across digital and CRM channels that support awareness, adoption, retention, and engagement objectives. Coordinate campaign assets and optimize performance across channels. 

• Develop campaign messaging, targeting strategies, customer journeys, and success metrics across digital, email/CRM, and event touchpoints. 

• Coordinate production of campaign assets including email marketing, digital content, landing pages, sales collateral, toolkits, event materials, and print communications. 

• Ensure brand consistency across all customer-facing touchpoints and channels. 

3. Customer Lifecycle Engagement & Retention 

Develop and manage engagement initiatives that drive retention, product adoption, referrals, and customer lifetime value across the customer lifecycle. 

• Design initiatives that drive customer retention and engagement (e.g., customer referral programs). 

• Create cross-sell and upsell opportunities through targeted engagement campaigns to build long-term customer advocacy initiatives. 

• Monitor customer engagement behaviors across channels and identify opportunities to deepen engagement and lifetime value. 

4. Go-To-Market (GTM) & Sales Enablement 

Support product launches, pricing updates, and promotional campaigns through customer communications, sales enablement materials, and stakeholder alignment. 

• Develop customer communication materials including sales decks, one-pagers, FAQs, sales scripts, and launch toolkits. 

• Partner with Product, GTM, and Sales teams to ensure launch readiness and effective customer communication. 

• Support sales teams with promotional campaigns, customer presentations, and engagement activities. 

5. Community Building & Customer Advocacy 

Build customer communities, identify advocates, develop success stories, and drive participation in engagement platforms. 

• Build and nurture customer communities that encourage peer networking and knowledge sharing. 

• Identify and cultivate customer champions and advocates. 

• Develop customer success stories, testimonials, and recognition initiatives that reinforce engagement and strengthen the PropertyGuru Group brand. 

6. Performance Management & Reporting 

Track event, campaign, digital, CRM, retention, and revenue KPIs. Provide insights, reporting, and budget management. 

• Monitor and report on key performance indicators including event attendance and engagement. 

• Measure engagement program participation, linking revenue contribution from integrated marketing initiatives. 

• Manage allocated budgets and ensure cost-effective execution. 

Requirements 

3-5 years of experience in Customer Marketing, Event Marketing, Digital Marketing, CRM, Trade Marketing, or B2B Marketing. Strong project management, stakeholder management, analytics, communication, and integrated campaign execution capabilities. 

• Proven experience managing large-scale customer events, conferences, roadshows, and engagement programs. 

• Experience with digital marketing channels (e.g., email, social, web, paid/owned media) and CRM platforms for lifecycle and engagement campaigns. 

• Experience developing or managing customer engagement, retention, or advocacy programs. 

• Experience working in B2B, SaaS, technology, media, property, or platform-based businesses is preferred. 

• Strong event management and project management skills. 

• Experience with customer lifecycle marketing and retention strategies across digital and CRM channels. 

• Excellent stakeholder management and cross-functional collaboration abilities. 

• Strong analytical mindset with ability to translate insights into actions. 

• Budget management and vendor negotiation experience. 

• Excellent communication, presentation, and relationship-building skills. 

• Ability to manage multiple projects across channels in a fast-paced environment. 

Success Metrics 

Customer event attendance, satisfaction scores, digital and CRM engagement, retention rates, product adoption, campaign ROI, advocacy growth, and budget efficiency. 

• Product adoption and upsell performance. 

• Campaign ROI and engagement metrics across digital, CRM, and event channels. 

• Customer advocacy and referral growth. 

• Budget efficiency and event delivery excellence.