Skill required: Marketing Operations - Multi Channel Attribution Modelling
Designation: Creative Production Specialist
Qualifications:Bachelor of Fine Art (Applied Art)
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? The Creative Team Lead is responsible for leading the end-to-end development of digital creative assets for Estée Lauder Companies (ELC) across eCommerce, CRM, Paid Media, Social and Brand.com channels. This role combines creative conceptualisation, AI-assisted content creation, design execution, and team leadership to deliver high-quality, scalable creative solutions. The ideal candidate is a strong visual thinker with expertise in layout design, typography, image composition, branding, and emerging AI-powered creative workflows. They should be capable of transforming creative briefs into compelling campaign assets while mentoring designers and driving creative excellence across the team.
What are we looking for? Innovation • Stay current with digital design trends, AI advancements, emerging technologies, and eCommerce best practices. • Recommend innovative design approaches and automation opportunities to improve efficiency and creative effectiveness. • Champion experimentation with new creative tools while ensuring brand consistency and production quality. Required Skills • Strong expertise in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects). • Advanced understanding of Figma and component-based design workflows. • Experience using Generative AI tools for creative production and image generation. • Excellent visual design, layout, typography, colour, and composition skills. • Strong understanding of digital advertising, social media, CRM, and eCommerce creative formats. • Knowledge of image optimisation, digital production, and accessibility best practices. • Strong communication, presentation, and stakeholder management skills. • Ability to manage multiple priorities in a fast-paced production environment. Preferred Qualifications • Bachelors in design • Experience working with premium beauty, luxury, or FMCG brands. • Knowledge of digital asset management (DAM) platforms and template-driven production workflows. • Familiarity with localisation and multi-market campaign adaptations. • Experience implementing creative automation, AI-assisted workflows, or scalable design systems. • Experience leading creative teams in a global delivery environment.
Roles and Responsibilities: •Creative Direction & Design • Conceptualise and design engaging digital creatives aligned with ELC brand guidelines. • Create original layouts, visual systems, and campaign adaptations for multiple digital touchpoints. • Develop key visuals, hero banners, landing pages, CRM assets, social media creatives, and eCommerce content. • Ensure consistency in typography, imagery, colour, and overall visual language across all deliverables. • Interpret client briefs and translate them into compelling creative solutions with minimal supervision. AI-Enabled Creative Development • Leverage Generative AI tools (Adobe Firefly, Photoshop Generative Fill, Runway, Midjourney or equivalent) to accelerate creative production. • Build high-quality AI prompts to generate backgrounds, visual concepts, product environments, and creative explorations. • Combine AI-generated assets with traditional design workflows while maintaining premium brand aesthetics. • Evaluate AI outputs for accuracy, quality, brand compliance, and production readiness. • Continuously explore emerging AI tools and identify opportunities to improve creative quality, speed, and scalability. eCommerce & Digital Content • Support the creation and optimisation of digital product content for eCommerce platforms and Brand.com. • Create engaging product visuals and digital merchandising assets that improve customer engagement and conversions. • Understand marketplace creative requirements across platforms such as Shopee, Lazada, Amazon, Flipkart, and similar marketplaces. • Contribute towards improving content quality, consistency, and operational efficiency through templatisation and automation. Quality & Process Excellence • Perform thorough quality assurance on personal and team deliverables before submission. • Ensure all creative assets comply with ELC brand guidelines and client expectations. • Identify opportunities to streamline creative workflows through templates, automation, AI, and best practices. • Contribute towards continuous process improvement initiatives and knowledge-sharing within the team. Leadership & Collaboration • Lead, mentor, and coach a team of designers to deliver high-quality creative work. • Provide constructive creative feedback and support professional development within the team. • Collaborate closely with Creative Leads, Project Managers, Account teams, and client stakeholders. • Support workload planning, prioritisation, and timely delivery of projects. • Foster a culture of innovation, collaboration, accountability, and continuous learning.

Bachelor of Fine Art (Applied Art)

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

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