À propos de ce poste Coordinator, Trade Marketing chez Lindblad Expeditions
Lindblad Expeditions · Sur site · Seattle, WA
WHO WE ARE
Lindblad Expeditions is a true pioneer in Expedition Travel. From taking the first citizen explorers to Antarctica in 1966, opening the Galapagos and Easter Island to tourism in 1967, leading the first tourist expedition through the Northwest Passage in 1984, and launching our innovative partnership with National Geographic in 2004, we're now taking almost 30,000 guests a year to some of the world’s most remote and pristine locations on our fleet of 23 ships, and are committed to ensuring our guests experience the “Exhilaration of Discovery”.
JOB SUMMARY
The Coordinator, Trade Marketing is a hands-on B2B marketer responsible for supporting the development and execution of marketing programs that engage Travel Advisors, generate and capture leads, and ultimately drive demand for National Geographic-Lindblad Expeditions.
This role is ideal for a curious, results-oriented marketer who understands how different channels work together to move an audience from awareness to engagement and action. The Coordinator will contribute ideas, execute campaigns, track performance and help identify opportunities to improve results.
Working across trade advertising, consortia and strategic account marketing, email, webinars, approach guides and the Travel Advisor Facebook Group page, this individual will help translate business priorities into effective B2B marketing programs. The role requires someone who understands broader marketing objectives while being comfortable with hands-on execution, including supporting audience targeting, writing and shaping content, building campaigns, capturing leads, tracking results and contributing ideas for future optimization.
ESSENTIAL DUTIES
Consortia & Strategic Account Marketing Support
Partner with the sales team to:
- Execute annual consortia and strategic account marketing plans, including submitting briefs to the creative team via Workfront and ensuring proper internal and external approvals
- Track campaign performance, identify key takeaways and contribute recommendations based on results
- Support the identification of opportunities to improve audience engagement and lead generation
Email Marketing & Campaign Execution
- Support the development and execution of the Trade Marketing email strategy, including promotional, educational, lead-generation and nurture campaigns
- Support the translation of marketing priorities into relevant email campaigns designed to engage Travel Advisors and drive measurable action
- Develop campaign briefs, messaging and content in collaboration with creative and internal stakeholders
- Build and execute email campaigns using the company's marketing technology platforms
- Support audience segmentation and targeting to improve relevance and campaign performance
- Coordinate campaign calendars, creative development, testing, approvals and deployment
- Monitor open rates, click-through rates, conversions and other KPIs, and identify insights and opportunities to improve performance
- Support the development of automated and nurture journeys that move Travel Advisors from initial engagement toward booking consideration
Webinar Strategy & Execution
- Support the ongoing webinar program designed to educate Travel Advisors, generate leads and deepen engagement with the brand
- Contribute ideas for webinar themes and topics based on marketing priorities, audience needs and business opportunities
- Manage webinar promotion across email, social and partner channels to maximize registration and attendance
- Coordinate speakers, presentations, rehearsals and webinar technology
- Support participant engagement before, during and after webinars
- Execute post-webinar follow-up and support nurture activities designed to extend engagement beyond the live event
- Track registrations, attendance, engagement and subsequent actions, and provide recommendations to improve future programs
Travel Advisor Content, Resources & Community Engagement
- Assist in maintaining and updating the Travel Advisor Resource Hub, ensuring content, tools and resources remain current, relevant and easy for Travel Advisors to access
- Support the ongoing management and promotion of the Expeditions 360° training platform, including training content, updates and initiatives designed to increase advisor participation and engagement
- Help manage the Travel Advisor Facebook group, including content planning, posting and community engagement
Trade Events & Additional Marketing Support
- Coordinate creation and distribution of trade marketing materials and collateral for events
- Support lead generation initiatives, including proper tracking, reporting and follow-up
- Support additional Trade Marketing initiatives and campaigns as business priorities evolve
REQUIRED QUALIFICATIONS
- BA/BS in Marketing, Communications, Business or a related field, or equivalent professional experience
- 2-4 years of hands-on marketing experience, ideally across email, digital marketing, demand generation, content marketing or B2B marketing
- Strong understanding of the marketing funnel and how campaigns can generate awareness, engagement, leads and conversion
- Experience executing email marketing campaigns and familiarity with CRM or marketing automation platforms
- Strong writing and communication skills with the ability to translate marketing objectives into compelling audience-facing content
- Analytical mindset with the ability to interpret campaign performance, identify key takeaways and contribute to recommendations
- Demonstrated curiosity and willingness to test new approaches and continually improve marketing performance
- Understanding of broader marketing objectives and how day-to-day campaign execution supports those goals
- Strong project management skills and ability to manage multiple campaigns and deadlines simultaneously
- Ability to work independently while collaborating effectively across creative, marketing, sales and other teams
- Strong attention to detail and commitment to high-quality execution
PREFERRED QUALIFICATIONS
- Experience with Salesforce Marketing Cloud, HubSpot or another email marketing/marketing automation platform
- Experience with lead generation, nurture campaigns, audience segmentation or lifecycle marketing
- Experience developing or executing webinars as part of a broader marketing strategy
- Familiarity with campaign measurement, A/B testing and digital marketing analytics
- Experience with Workfront or similar project management platforms
- Experience in travel, hospitality or another consumer-focused industry is a plus
Hybrid Schedule: This position follows a hybrid work schedule requiring 3 days in the Seattle office and 2 days working remotely
OTHER REQUIRED SKILLS
COMMUNICATION SKILLS
Using the English language, this person must have the ability to read, write, and comprehend policies, legal guidelines, correspondence, and memos. Must also possess the ability to effectively communicate--both in writing and orally--with a professional demeanor.
PHYSICAL DEMANDS
While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee will also be required to write and type. The employee is occasionally required to stand, walk, and reach with hands and arms.
OUR BENEFITS
• Travel benefits for employees and their family
• Voyage of Discovery trips for employees to travel as guests
• Health insurance including Medical, Dental, Vision
• 401(k) plan with employer match
• Long-Term Disability, Life & AD&D Insurance
• Flexible Spending Account (FSA) to be used for out-of-pocket medical and dependent care
• Pre-Tax Commuter Benefit
• 7-8 Paid Holidays
• 1 Floating Holiday Options
• Up to 15 days of vacation (pro-rated per anniversary year)
• Parental Leave
• Sick/personal days per city & state ordinance
• Pet Insurance discount
Hybrid Work Schedule
Positions based in our New York and Seattle offices follow a hybrid work schedule, requiring employees to work in the office Tuesday through Thursday, with the option to work remotely Monday and Friday. Candidates must reside within reasonable commuting distance of their designated office.
COMPENSATION STATEMENT
Lindblad Expeditions determines the pay for positions using local, national, and industry-specific survey data. We evaluate external equity and the cost of labor/prevailing wage index in the relative marketplace for jobs directly comparable to jobs within our company. Our posted salary range is based on national data and may be refined for a candidate's region/town/cost of living.
For new hires, we strive to make competitive offers allowing the new employee room for future growth. Salaries will be based on the applicant’s location, level of experience, education, and specialized knowledge and skills. An employee/candidate with a stronger skill set will receive higher pay.
EQUAL OPPORTUNITY EMPLOYER STATEMENT
At Lindblad Expeditions, we simply could not do our work without the diverse kaleidoscope of humanity that creates and delivers our remarkable offerings across the planet. As a Company that respects and celebrates the inherent diversity in the places we explore, we recognize the need to mirror that same diversity and all the interconnected perspectives within our organization. We are committed to building a community of different genders, races, ages, sexual orientations, chosen identities, and countries of origin where every person brings their whole self to work and whose skills, talents, and abilities are valued. We believe we can explore further and in a more meaningful way by actively creating a more diverse and inclusive organization where everyone feels they belong.
Lindblad Expeditions is an equal opportunity employer. Individuals seeking employment at Lindblad Expeditions are considered without regard to race, sex, color, religion, national origin, age, disability, genetics, marital status, pregnancy, unemployment status, sexual orientation, citizenship status, or veteran status.
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