Department

The Business Manager is responsible for improving the effectiveness, coordination and execution of the Global Marketing function. As a trusted partner to the Head of Global Marketing and the Marketing Management Team (MT), the role helps translate strategic priorities into actionable plans, drive execution of key initiatives and ensure the function operates effectively through strong governance, planning and performance management.

Acting as a central point of coordination across the global marketing organisation, the Business Manager drives alignment, transparency and accountability, while playing an active role in supporting the strategic direction of the function. The role combines strategic thinking with a highly hands-on approach, moving seamlessly between leadership discussions, organisational improvement initiatives and day-to-day execution.

Position & Requirements

Strategic support to the Head of Global Marketing

• Support the development, execution and monitoring of the Marketing Strategy, helping translate strategic priorities into measurable outcomes.
• Prepare strategic analyses, recommendations and briefing materials for leadership discussions.
• Support the preparation of presentations and materials for ExCo, senior leadership and board-level discussions.
• Help identify opportunities to improve organisational effectiveness and marketing performance.

Marketing MT effectiveness and governance

• Strengthen the effectiveness and governance of the Marketing Management Team by driving alignment, accountability and execution against strategic priorities.
• Coordinate MT agendas, priorities and annual planning cycles.
• Drive follow-up on decisions, actions and commitments agreed within the MT.
• Monitor progress against strategic objectives, key initiatives and KPIs.
• Identify risks, bottlenecks or dependencies and proactively escalate where needed.
• Ensure clear communication and alignment across Marketing leadership teams.
• Identify opportunities to improve effectiveness through process optimisation, automation, technology and AI-enabled ways of working.

Strategic project and change management

• Coordinate strategic, cross-functional initiatives that involve multiple Marketing teams and stakeholders across the organisation.
• Support organisational change programmes and transformation initiatives.
• Establish project plans, governance structures and reporting mechanisms.
• Track delivery against milestones and ensure stakeholders remain aligned.

Business planning

• Coordinate annual business planning, budgeting and workforce planning activities.
• Coordinate and oversee the consolidated Marketing budget, ensuring coherent planning, forecasting, reporting and control across the function.
• Partner with budget owners across the Marketing Management Team to ensure budget plans are accurate, spending is appropriately managed and financial decisions are aligned with strategic priorities.

Communication and stakeholder management

• Support internal communication across the global marketing organisation.
• Ensure key messages and decisions are communicated clearly and consistently.
• Build effective relationships across Robeco's leadership teams and functions.
• Facilitate alignment between global, regional and functional marketing teams.

Experience and qualifications

• University degree in Business, Marketing, Economics or a related field.
• Experience in strategy, management consulting, business management, transformation, project/programme management or a comparable role.
• Experience operating in a complex international organisation.
• Experience supporting senior leadership teams and executives.
• Financial services or asset management experience preferred.

Knowledge and skills

Strategic capabilities

• Strong business acumen and strategic thinking.
• Ability to understand complex business challenges and translate them into actionable plans.
• Excellent analytical and problem-solving skills.
• Ability to connect commercial, organisational and operational considerations.

Execution capabilities

• Strong project and programme management skills.
• Ability to drive multiple initiatives simultaneously.
• Strong organisational and planning capabilities.
• High attention to detail and follow-through.

Stakeholder management

• Demonstrated ability to influence, align and drive outcomes.
• Ability to engage effectively with senior stakeholders.
• Strong collaboration and relationship-building skills.
• Ability to work across functions and levels of the organisation.

Personal characteristics

• Highly proactive and self-driven.
• Comfortable working with ambiguity and changing priorities.
• Hands-on and pragmatic.
• Strong judgement and discretion.
• Curious, commercially minded and continuously looking for improvements.
• Able to move seamlessly between strategic discussions and operational execution.

Robeco Recruiting Team