Practice Group / Department:

Job Description

Norton Rose Fulbright is a global law firm with more than 3,000 lawyers advising clients across locations in the United States, Europe, Canada, Latin America, Asia, Australia, Africa and the Middle East. We provide a full scope of legal services to the world’s preeminent corporations and financial institutions.

Our vision is to be a world class business, profitable, ambitious, cooperative and considerate, supporting our clients and people through our global business principles of Quality, Unity and Integrity.

With over 7,000 employees worldwide, our culture is the thread that connects us. Our strategy and culture are closed connected – defined by shared ambition, global collaboration and a one-team mindset. We believe pioneering work happens when people are empowered to think beyond boundaries, explore new opportunities and grow through diverse experiences. Alongside the right skills and experience, we are looking for people who are innovative, commercially minded, and motivated by the impact of the work they do – ready to share in our ambition and help shape what comes next.

Because while individuals can do well, together we achieve something extraordinary.

Key Responsibilities

Winning work

• Work with the BD Managers and lawyers on bids, credentials, and other client development materials; draft, review and edit content, and manage document production as required, ensuring compliance with branding and pricing requirements
• Develop high-quality bid materials that effectively convey Greater China positioning, experience, and key client messages
• Ensure timely post-pitch follow-up; track outcomes and coordinate actions arising
• Maintain and regularly update credentials and marketing materials to ensure accuracy and relevance
• Ensure key content is consistently reflected across relevant systems and communication channels to support aligned messaging and effective capability presentation

Publications

• Coordinate the production and distribution of client alerts, newsletters, and other publications
• Maintain and update Asia marketing materials and publications to ensure accuracy and relevance
• Ensure all materials are brand-compliant and aligned with the firm’s visual identity, delivering consistent and high-quality output to the market

Directories/league tables/awards

• Manage legal directories and awards submission, including drafting and submission (with Hong Kong MBD team)
• Manage league table submissions and ranking results including tracking and announcement

Communications, PR and digital marketing

• Work closely with the BD Managers and EMEAPAC PR/Marcomms team to identify opportunities for raising the firm’s profile both internally and externally
• Draft and coordinate local press releases (such as deals, awards wins), intranet stories, internal newsletters, website and social media posts (i.e. LinkedIn and WeChat)
• Ensure content is accurately and consistently reflected across relevant systems and communication channels to maintain aligned messaging and market positioning

Events

• Lead the coordination and end-to-end project management of events, from planning through to execution
• Prepare event budgets for review by the BD Managers and partners
• Coordinate invitation production and distribution, and oversee RSVP tracking and management
• Liaise with vendors and internal stakeholders to manage all logistical arrangements
• Provide on-site and virtual support to ensure seamless and successful event delivery

Business planning and implementation

• Support the BD Managers in the execution of business plans
• Assist in the coordination and delivery of MBD projects and initiatives, as appropriate, to support overall business development priorities

Client Development

• Work collaboratively with business services teams to source and analyse client, competitor, industry, and market intelligence in support of account planning and client targeting initiatives

Candidate qualifications

• Bachelor’s degree or above in marketing, law, business, or a related discipline preferred
• Minimum of 3 years’ experience in corporate business development, marketing, or communications, ideally within an international law firm or professional services environment
• Robust commercial sense, with the ability to think creatively and act proactively; adaptable mindset and ability to collaborate effectively across multi-disciplinary teams and jurisdictions
• High attention to detail and accuracy, with a commitment to delivering work to the highest professional standards
• Strong organisational and time management skills, with a proven ability to manage multiple tasks simultaneously, prioritise workload, quickly assimilate information, keep stakeholders informed, and handle competing deadlines
• A quick learner with sound judgment on when to take initiative and when to seek guidance, and a drive for continuous development
• Has a positive, optimistic, resilient, and “can do” attitude
• Excellent interpersonal and communication skills, with the confidence to engage stakeholders and build credibility
• Strong team player, demonstrating a proactive and flexible approach, with a willingness to take on additional responsibilities and ad hoc tasks as required
• Flexible approach to working hours and evolving business needs
• Excellent verbal and written skills in both English and Chinese
• Proficient in Microsoft Office Suite and Outlook; experience with InterAction is an advantage

Diversity, Equity and Inclusion

To attract the best people, we strive to create a diverse and inclusive environment where everyone can bring their whole selves to work, have a sense of belonging, and realize their full career potential. 
Our new enabled work model allows our people to have more flexibility in the way they choose to work from both the office and a remote location, while continuing to deliver the highest standards of service. We offer a range of family friendly and inclusive employment policies and provide access to programmes and services aimed at nurturing our people’s health and overall wellbeing. Find more about Diversity, Equity and Inclusion here.

We are proud to be an equal opportunities employer and encourage applications from individuals who can complement our existing teams. We strive to create an inclusive and accessible recruitment process for all candidates. If you require any tailored adjustments or accommodations, please let us know here.